Podcast Not Growing?
May 15, 2023

What Podcasters Can Learn from the Band Queen

What Podcasters Can Learn from the Band Queen

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano,...

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar.

What does this have to do with Podcasting? 

A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot. 

I'm Not Anti ChatGPT

I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself. 

But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways. 

So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode." 

Why Are My Stat Numbers So Different?

When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why?

When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads. 

In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened. 

So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals.

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Mentioned In This Episode

Libsyn (use coupon code sopfree to get 1 free month)

Captivate

Buzzsprout

Blubrry

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