Your Podcast Consultant

Your Podcast Consultant

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Dec. 1, 2022

Why Podcast Advertising Rates Don't Work For You: PART 1

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.  Less than 10% of podcasters get a "big sponsor" because the...

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Nov. 15, 2022

Does My Podcast Need Its Own App?

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience...

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Nov. 1, 2022

Troubleshooting Your Podcast Growth While Keeping Your Sanity

If there is a  problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc.  I recently...

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Oct. 15, 2022

How to Know What Your Podcast Audience Wants

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for...

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Oct. 1, 2022

They Want Me to Pull Down Their Interview?!

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview.  They were going to school for psychology and they didn't want...

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Sept. 15, 2022

How to Avoid Sounding Stupid On Your Podcast

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility.  When interviewing someone, be sure...

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Recent Blog Posts

Dealing with One Star Reviews

You finally receive a one-star review in Apple podcasts (or some other app). There are those that say you are not a true podcaster until you've received …

Apple's New Marketing Tools

Apple's New Marketing Tools Apple provided some tools in the form of a player. It sounds cool, and it's a way to promote their brand. However, keep in m…

About the Host

Dave Jackson Profile Photo

Dave Jackson

Podcast Mentor, Speaker, Author

Dave Jackson started experimenting with audio on the Internet in 2004. In 2005 he launched his first podcast and soon launched the School of Podcasting (the Internet's first site dedicated to helping people learn the right way). Along his podcasting journey here are some accomplishment:

3.6 Million Downloads
3044 Episodes
Director of Podcasting for the New Media Expo
Featured Speaker at Podcast Movement 2014, 2015, 2016, 2017, 2018, 2019
Featured and Keynote Speaker at Podcast Mid Atlantic and Podfest Orlando.
Featured in “The Messengers a Podcast Documentary” (available on Amazon Prime)
2017 Voted Best Technology Podcast – School of Podcasting (previously nominated six-time)
2020 Voted Best Technology Podcast – School of Podcasting
Tech Support at the largest Podcast Media Hosting Company
Author of the Book Profit From Your Podcast
2018 Inducted into the Academy of Podcasters Hall of Fame