Your Podcast Consultant
Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson
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The Five Questions You Need to Answer When Starting Your Podcast
As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love …
Top Podcast Directories
I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)? My answer is, well, …
What Makes a Good Podcast?
I see this question in different places. My show is getting X amount of downloads is that good? What Makes a Good Podcast? When I did some research and looked at all the content I consume they all did one …
How Long Should My Podcast Be?
People ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie …
Podcasting For People Who Are Afraid of Technology
You might be thinking, "Technology and I are not friends." I hear this all of the time from clients, "But Dave you don't understand my VCR blinked 12:00 for years." I know. I've heard this many times. To this, I …
Why Should I Start a Podcast
Have you ever wondered if you should start a podcast? I've asked my audience and clients this question, "Because of my podcast _______" and today you will hear how: Their networks have grown Reaching a global audience They are getting …
Jan. 15, 2023
Making Smart Purchasing Decisions for Your Podcast
In this podcast, Dave Jackson talks about how he was able to save himself over one thousand dollars by setting logical criteria while making purchasing decisions regarding podcasting equipment. He also shares his experiences with YouTube product reviews and how some of these reviews can be misleading. Dave also discusses Elgato and Logic-Tech webcams and their prices.
Jan. 2, 2023
Imposter Syndrome - Celebrity Edition
The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list...
Jan. 1, 2023
Growing Your Podcast With Advertising On Other Podcasts
We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all...
Dec. 1, 2022
Why Podcast Advertising Rates Don't Work For You: PART 1
Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the...
Nov. 15, 2022
Does My Podcast Need Its Own App?
There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience...
Nov. 1, 2022
Troubleshooting Your Podcast Growth While Keeping Your Sanity
If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently...
Recent Blog Posts
Dealing with One Star Reviews
You finally receive a one-star review in Apple podcasts (or some other app). There are those that say you are not a true podcaster until you've received …
Apple's New Marketing Tools
Apple's New Marketing Tools Apple provided some tools in the form of a player. It sounds cool, and it's a way to promote their brand. However, keep in m…
About the Host
Dave Jackson
Podcast Mentor, Speaker, Author
Dave Jackson started experimenting with audio on the Internet in 2004. In 2005 he launched his first podcast and soon launched the School of Podcasting (the Internet's first site dedicated to helping people learn the right way). Along his podcasting journey here are some accomplishment:
3.6 Million Downloads
3044 Episodes
Director of Podcasting for the New Media Expo
Featured Speaker at Podcast Movement 2014, 2015, 2016, 2017, 2018, 2019
Featured and Keynote Speaker at Podcast Mid Atlantic and Podfest Orlando.
Featured in “The Messengers a Podcast Documentary” (available on Amazon Prime)
2017 Voted Best Technology Podcast – School of Podcasting (previously nominated six-time)
2020 Voted Best Technology Podcast – School of Podcasting
Tech Support at Libsyn.com the largest Podcast Media Hosting Company
Author of the Book Profit From Your Podcast
2018 Inducted into the Academy of Podcasters Hall of Fame
Sponsors
