October 15, 2021

When Do I Mark My Podcast As Explicit?

I get this question on a fairly regular basis. And that is, Hey, we said this, should I mark my podcast as explicit? One time I was thoroughly confused because they were mentioning the F word. And I'm not going to say any of these words today, I'm...

October 01, 2021

Is the Curse of Knowledge Ruining Your Podcast Interview?

You’ve probably heard the phrase knowledge is power. I always say knowledge is power when you act on it. Today I’m going to explain when knowledge is a curse. When you do an interview, picture yourself sitting at a table with your guest across...


September 19, 2021

5 Tools to Make It Easy to Connect With Your Audience

The more honest feedback (from people you aren't related to grew up with) you get from your audience the better your show will be. It's a little scary to ask people for feedback, but in the end without feedback, you are at risk of wasting your...

September 01, 2021

How Can I See How Many Subscribers I Have to My Podcast?

I get this question all the time and the quick answer is when it comes to subscribers - you can't. However, there are other ways to measure success. First, let's talk about the current state of affairs. You can see engaged listeners (people that...

August 15, 2021

How Do I Get Rid of Impostor Syndrome? Part 2

Today we continue our discussion of Imposter Syndrome and feeling "We're not worthy!" Here are some strategies: You are not defined by your mistakes. The “I must not fail mentality” can be crippling. There is one person who really needs your...

August 01, 2021

How Do I Get Rid of Impostor Syndrome? Part 1

70% of people have impostor syndrome. This is where you feel you are a fraud. You have opportunities that land in your lap and you feel underqualified. You feel it's just a matter of time until you are found out.  This results in crippling fear...

July 15, 2021

The Side Effects of Podcasting

Today we hear how creating a podcast helps you harvest and organize your thoughts. It helps you be more comfortable in front of people. It can give you more confidence to try new things.  There are more ways to measure success in podcasting...

July 01, 2021

Do I Need A Website For My Podcast?

I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't...

Planning Marketing

June 15, 2021

What Do I Do With a Bad Podcast Interview?

You've ended up with an interview that is a real stinker? How do you save your interview? Acknowledge it's your fault Turn it into a narrative style podcast Remove it, or don't publish it.  What and How Can I Edit My Podcast? Never forget it is...

Insights I

June 01, 2021

Should I Put My Podcast On YouTube?

I get this question on an almost daily basis. The answer is: it depends. After all YouTube is quite popular. 2 billion people log into YouTube Each Month 1 Billion hours watched daily In 2019 it was reported that 500 hours of video were uploaded to...

May 15, 2021

What is a Niche? How Do I Niche Down?

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE.  Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about)...

May 01, 2021

What You Need to Know About Batch Recording Your Podcast

Back in episode 90 I talked about some of the really bad advice for new podcasters that I see in Facebook groups and today I want to talk about batch recording and when it's OK to do it, and what are the negative side effects.  WHAT IS...

April 15, 2021

Behind the Scenes of Podcast Tech Support

As someone who works in tech support for a podcast media hosting company, I get to see a wide view of the podcasting space. With this in mind, I want to help you get your podcast questions answered quickly.  Tip 1: Write down your login name and...

April 01, 2021

Another Reason to List Your Show in Amazon Music/Audible

Way back in I said the easy way to get your show into an Amazon smart speaker (Alexa) I said you could use Tunein.com (which was true and still is) but it's much easier (and works well) if you add your podcast to Amazon Music.  Another Reason to...

March 15, 2021

Don't Throw Your Audience Away

Saying a big launch is the key to a successful podcast is like saying having a big wedding is the key to a happy marriage. In both cases, the real work is just starting.  Schedule a Strategy Session If you need help with your podcast and want to...

March 01, 2021

Is Clubhouse Going to Kill Podcasting?

I see people mesmerized by the new Clubhouse App. It's interesting and has 10 million people on it. Here are some other interesting tidbits: It's on iOs only. So 70% of THE WORLD can't use it. They are using FOMO (fear of missing out) like a jedi...


February 15, 2021

Should I Move to a Different Media Host?

When we start to panic, we make bad decisions. Consequently, when your show isn't growing as fast as you want, you might upgrade your equipment (when you didn't need to), or move to a different media host (thinking it will help you get more...

Marketing Insights

February 01, 2021

Bad Audio in Your Podcast - Who is to Blame?

Your podcast is your brand, and while your guests might not be as nerdy as you are with as nice as gear as you have, that doesn't mean we give them a pass when it comes to audio quality.  In movies, plays, television, people audition to get a...


January 15, 2021

Podcast Promotion 101

Point them To Your Website


January 01, 2021

Launching a Podcast in 2021

13 Steps to Launch a Successful Podcast


December 15, 2020

Should I Join a Podcast Network?

Be careful who you hitch your show to.

Business Marketing

December 01, 2020

Is Your Podcast Missing Love From Google?

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...

Strategies Planning

November 15, 2020

Can a Video Be a Podcast?

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast  NOT ALL APPS WILL...


November 01, 2020

How to Tell How Many People Subscribe To Your Podcast

How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call).  The answer is: you can't. There's no actual way to get that number. YouTube Vs...