All Episodes

Strategies

Podcast Promotion 101

Jan. 15, 2021

When people ask you where your podcast is there is only one episode. Today I explain why, and how you are missing out on promoting your podcast.

Strategies

Launching a Podcast in 2021

Jan. 1, 2021

13 Steps to Launch a Successful Podcast

Business Marketing

Should I Join a Podcast Network?

Dec. 15, 2020

Be careful who you hitch your show to and ask these questions so you know what you're getting into.

Planning Strategies

Is Your Podcast Missing Love From Google?

Dec. 1, 2020

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...

Planning

Can a Video Be a Podcast?

Nov. 15, 2020

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast  NOT ALL APPS WILL...

Strategies

How to Tell How Many People Subscribe To Your Podcast

Nov. 1, 2020

How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call).  The answer is: you can't. There's no actual way to get that number. YouTube Vs...

Is Your Podcast Future Proof?

Oct. 15, 2020

I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That...

Planning

Can You Say Your "Why?"

Oct. 1, 2020

If you don't know your WHY, you'll never make it through the how.

Strategies

Before You Pay to Promote Your Podcast - DO THIS

Sept. 14, 2020

I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...

Strategies

Charging Your Podcast Guest An Appearance Fee?

Aug. 14, 2020

Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are...

Strategies

How to Do An "Ask Me Anything (AMA)" Episode

Aug. 1, 2020

Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first...

Technology

Why Isn't Apple Displaying All of My Episodes?

July 15, 2020

Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guitars! Those are awesome....

Technology

Do I Need To Add ID3 Tags To Your Podcast?

June 30, 2020

ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags.  What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps use this...

Strategies

Can You Have TOO MUCH Voice Inflection?

June 16, 2020

When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul...

Technology

What is a Libsyn Slug?

June 3, 2020

A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up using the coupon code...

Insights

Why Joe Rogan Got Paid

May 27, 2020

Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify.  Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a...

Insights

Everyone Can't Be Your Target Audience

May 20, 2020

As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody,...

Insights

Obsessing Over Apple Podcast Reviews

May 13, 2020

People are hip to fake reviews. The general public is not that stupid when it comes to reviews.  Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good...