Insights Episodes

In this episode, I reveal the reality that starting a podcast—just like starting something challenging, like football—comes with a few bruises. I share how, no matter what you do, you can’t please everyone, and that's perfectly okay. I recount my own experience growing up, relating how being comfortable with myself, regardless of whether people liked me, set me up to handle audience feedback as a podcaster. I mention how, as a musician and fan, I observed that fans often love a band when they’re...

In today’s episode, I answer the question: “Should I use Substack for my newsletter or something like Kit (formerly Convertkit)?” I explain that Substack is a good fit for people who primarily want to share their thoughts or report news to an audience, especially writers and journalists. You can set a premium price for subscribers, though Substack takes a percentage of your earnings. Substack Substack is a newsletter-first publishing platform built around simple creation and monetization of writ...

In this episode, I get into the impact of taking an extended break from podcasting and how it affects your show’s growth, audience engagement, and completion rates. Here are the main takeaways: I discuss a situation where a podcast grew to 500 downloads per episode but lost half its audience after taking a year-long break. Even with improved audio quality and more polished episodes after returning, both downloads and completion rates suffered. Consistency is key. I emphasize how taking long brea...

In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite , but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget. I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed fo...

In this episode, Dave Jackson addresses a common question from a Reddit post: "Which are the best podcast websites to post our work and get paid for it?" He dives deep into the realities and mindset of podcasting with a special focus on family projects. Dave emphasizes the importance of enjoying the podcasting journey itself, rather than fixating solely on making money. Key Topics Discussed: Initial Motivations for Podcasting: Dave reacts to people interested in podcasting primarily to get paid,...

Let's dig into the whirlwind of podcasting realities where we chat about how many podcasters seem to think that just slapping a website together is like waving a magic wand for traffic. The problem is - it’s not. I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners. But no one’s showing up for the party unless you have a plan! ...

First up, let's talk about the wild ride of launching a podcast. It's like trying to throw a birthday party and making sure every single balloon is inflated to perfection. Spoiler alert: it’s impossible. Our main speaker, Dave, dives headfirst into the chaotic world of podcasting, where he points out that there’s never a perfect time to hit that record button. Seriously, if you're waiting for the planets to align or for your cat to give you the nod of approval, you might be waiting forever. Inst...

Imagine you’ve gone through all the hassle of getting your podcast guests to sign those release forms. You’re feeling pretty smug about it, right? Fast forward a few months or even years, and suddenly your guest, who apparently has turned into a drama queen, is begging you to take the interview down. What do you do? It’s a wild ride as we dive deep into this conundrum that every podcaster dreads. Sure, you’ve got the legal high ground, but is it worth throwing your relationship with that guest u...

Heading to your first podcast event? Get ready for a whirlwind of excitement and awkward encounters! First things first, business cards are your best friends. B ut not just any cards—make sure it’s got your website on it, preferably not a link tree that screams 'I don’t have my life together.' A QR code on your card is like having a secret weapon—people love scanning stuff, and it’s a great way to direct them to your show without you having to say a word. Dress comfortably, too! Trust me, you’ll...

The burning question on every wannabe podcaster's mind: do I really need a podcast coach? Spoiler alert: no, you don’t * have * to have one, and you could just jump in, flail around, and figure things out for yourself. But let’s be real for a sec. Imagine setting off on a cross-country road trip without a GPS. Sure, you could just guess which way is west, but wouldn’t it be easier to have a reliable map guiding you? That’s what a coach can do for your podcasting journey. They help you dodge the ...

Jumping into the world of YouTube isn’t just about pointing a camera and chatting away. Sure, that sounds like a walk in the park, but it’s actually more like a hike up a mountain with a backpack full of gear. You’ll need a decent camera, lighting that doesn’t make you look like a ghost, and let’s not forget the audio – because, believe me, if your audio is garbage, you might as well be not start video. Everyone’s quick to say, ‘Oh, it’s easy!’ But if you want to grow your channel, it’s not just...

Launching a podcast without a domain? Yeah, that’s a big no-no. It’s like trying to adopt a puppy and then saying, “Hey, where’s the leash?” In this episode, we tackle the absolute must-have of podcasting—your own domain name. You want people to find your adorable little show, right? So, let’s make sure they have a place to go when they ask, “Where’s your podcast?” We dish out the wisdom on why having your own website is the best way to keep your podcast from going missing. Grab your notepad bec...

Turning 50 is a big deal, especially for a classic like Jaws, and boy, does it have a lot to teach us about podcasting. Picture this: a film that was barely held together by duct tape and creativity, yet it became a cultural phenomenon. The behind-the-scenes drama? A mechanical shark that was more trouble than it was worth and a filming schedule that doubled in time. But instead of throwing in the towel, Steven Spielberg and crew got creative. They used suspense, killer music, and a whole lot of...

We dive into the world of podcasting domains like pros (or at least like folks who pretend to know what they’re talking about). I mean, have you ever tried to switch your podcast domain? It’s like moving your entire life, but instead of packing boxes, you’re just messing with a bunch of technical stuff that could totally break your show. We're talking about RSS feeds, redirects, and all that nerdy mumbo-jumbo that sounds way more complicated than it really is. I’m here to spill the secrets and s...

Adding images to your media host show notes? Yeah, that’s a recipe for disaster. I mean, picture this: you drop a brand new episode, and instead of a visually stunning experience, your notes look like a digital explosion. Not cute, right? So, let’s get real – I’m here to help you understand why keeping those images on your website is the best strategy. Trust me, your podcast will thank you, and you won’t be left with formatting chaos that makes your show look like a toddler designed it. Seriousl...

Let's chat about the biggest red flag when it comes to podcast guests: the obsession with audience size . Seriously, if the first thing a potential guest wants to know is how many downloads your show gets, it’s a major warning sign. It’s like they’re only interested in what they can milk out of your audience, rather than the value they can bring. Today I look at why that’s a total turn-off and how the best guests focus on delivering value instead of just self-promotion. We also share some hilar...

In this episode, we look at essential strategies for fitting podcasting into a hectic schedule. Whether you're balancing a full-time job, family, or other commitments, maintaining consistency in podcast creation can be challenging. I share time management hacks and scheduling tips tailored for busy podcasters like you. Episode Highlights: Introduction to Consistent Podcasting: Why consistency matters and how it can enhance your connection with your audience. Understanding Your Time: Learn the im...

So, someone on Reddit wrote, “My podcast stinks,” and I think we should talk about it. Spoiler alert: just because your download numbers are low doesn’t mean your podcast is a total flop—like, it’s not the end of the world if you’re not raking in those big numbers. We chat about how it’s not just about the content but also the delivery, because if your audio sounds like it’s coming from a tin can, uh, good luck with that! We also throw around some ideas on getting feedback, practicing your craft...

So, you're having trouble getting guests on your podcast? That can be frustrating. But have you taken a good look at your website lately? Because sometimes the issue isn’t your pitch—it’s your presentation. If your site looks like it hasn’t been updated since the MySpace days, it could be sending the wrong message. In this episode, we’re taking a closer look at podcast websites and how a few simple mistakes could be turning off potential guests before they even hear your show. Don’t worry—we’ll ...

Bad Environments Lead to Bad Decisions Bad environments lead to bad decisions, and boy, do we have stories to share! Ever looked back at some of your life choices and thought, “What on Earth was I thinking?” Yeah, me too! We run into the chaos of those moments when our brains were more frazzled than a cat in a room full of rocking chairs. We chat about how a little bit of panic can turn us into decision-making nincompoops, like forgetting to get a website for our podcast. Spoiler alert: Having a...

So, your podcast isn’t growing, huh? You've got the podcaster blues. Yeah, it’s like throwing spaghetti at the wall and hoping it sticks, but all you get is a messy wall. When I was married, I bought flowers for my wife once a week. You won't believe what she said to me! Spoiler alert: if you’re not giving them what they want, they will ghost you faster than a bad date. So, grab your headphones, and let’s get to the bottom of this podcasting conundrum together! Takeaways: Sometimes, taking a bre...

If you're sitting there sweating bullets about diving into the world of podcasting because technology gives you the heebie-jeebies, relax, my friend. The real villain stopping you isn’t the tech; it’s your brain playing tricks on you. Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings, you can totally handle mixing audio for your podcast. It might seem tough at first, but like everyt...

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podcasts and competition, the audience for podcasts continues to grow yearly. Drawing an analogy to college football, he illustrates that passion and the desire to share a message are key motivators for many podcasters, regardless of the competitive environment. Jackson also high...

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10% Mentioned In This Episode Buy Me a Coffee The School of Podcasting Schedule a Coaching Call Episode on Best Tools For Premium Content L...