Business Episodes

Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that’s so simple, you might just roll your eyes and think it can’t be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love. Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dus...

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist, that’s fraud. If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud. This Hurts E...

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all...

With some bigger shows able to charge a gust to appear on their shows, today I'm going to share why I think this is a bad idea. 1. You need to disclose that the guest is paying you to appear turning your podcast into an infomercial. 2. At first this...

Be careful who you hitch your show to.

Today I play a portion of a conversation I had with Erik K Johnson who is the , as well as a co-host with me on the . I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own...

From the website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons.  To have...

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall. But there are some things you might want to think consider. Number one,...

I work for Libsyn.com ( the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree). I received this email today I am starting a podcast with a few friends and we are currently looking at different hosting sites...

Have you ever wondered if you should start a podcast? I've asked my audience and clients this question, "Because of my podcast _______" and today you will hear how: Their networks have grown Reaching a global audience They are getting free stuff They...