Dec. 16, 2020

Apple's New Marketing Tools

Apple's New Marketing Tools

Apple provided some tools in the form of a player. It sounds cool, and it's a way to promote their brand. However, keep in mind that a HUGE amount of people in Europe are using Android phones. You always want to promote YOUR brand and YOUR website. When you send someone to your website to subscribe and listen to your show you reinforce YOUR brand. In addition, if you have a subscribe page (as I suggest) your audience can subscribe on whatever platform they want (as you should be on all the apps). 

When you send someone to your website you:

1. Reinforce your brand

2. Make it easy to link to your website (which builds authority in google)

3. If you are using the Facebook pixel you can place the pixel. 

See video


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