I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)? My answer is, well, let's see, it's free and it will...
I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)?
My answer is, well, let's see, it's free and it will give you more exposure, and just a few minutes to submit to them.
Why would you not list your show there?
The answer is, yes, wherever you can list your show or doesn't hurt your brand. Why wouldn't you?
Many media hosts make it easy to submit your show to these directories. I would use that interface first, and then use these manual links for any directories you may have missed. Also, when you list your show in Apple, you are automatically added to places such as Overcast, player.fm, podchaser, and more.
Apple Podcasts - When you add your show to Apple it is added to other directories automatically (making it the top place to list your show).
Spotify - Currently the 2nd most popular (and in some countries the top) podcast directories.
Google Podcast - Being listed here also puts your show in Google Home, Google Assistant, and for those who want to listen on the web, Google makes it easy.
Amazon Music / Audible - Listing your show here gets your in front of Audible and Amazon's audience while making it very easy to say "Alexa play (the name of your podcast).
It only takes a few minutes to list your show in these places, and it's free. In other words, why wouldn't you list your show here?
Acast - While primarily a media host, they also have their own app.
Audacy (previously radio.com owned by CBS)
Blubrry - While Blubrry is a media host, they also have a podcast directory.
Bullhorn - Bulhorn thinks outside the box and allows people to listen to your podcast via a phone number.
Castbox - Castbox will add your show when you add your show to Apple.
Deezer - A popular app in Europe
Digital Podcast - It takes two seconds, so why not?
Fydd - Fydd is an independent podcast search engine, based in Germany.
Gaana - A popular directory in India. (Check to see if your media host has a link to this most do).
iHeart Radio - Any iHeart Station Promotes This ALL THE TIME
iVoox - The Top Spanish Speaking Directory
JioSaavn - A large directory in India and Asia
Pandora - A popular music service in the USA.
Pocketcasts - A Popular App
Samsung Podcasts - The service is only available in the US and restricted to selected Samsung phones. However, think of all the Samsung phone commercials you see on TV.
Stitcher - Stitcher is a Top Ten App.
TuneIn - A directory that has been around for years.