Episodes

Jan. 25, 2025

Stop Selling, Start Helping: The Secret to Self-Promotion in Podcasting

If you’ve ever struggled with promoting yourself or your offerings, I get it—it can feel awkward, even "salesy." But what if you thought of it as a nudge to value instead of just another call to action? In this episode, I div...

Jan. 18, 2025

Is Podcasting Still Worth It in 2025?

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podca...

Jan. 11, 2025

Is Audio on YouTube Worth It? Here’s My Take

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you’re not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable...

Jan. 2, 2025

Avoid These Common Corporate Podcast Pitfalls

Launching a corporate podcast can be an exciting yet daunting task, especially when you’re the one leading the initiative. In this discussion, I dive into the steps and considerations necessary to create a successful corporat...

Dec. 26, 2024

The Pros and Cons of AI in Podcasting: My Take on NotebookLM

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world. Dave Jackson shares his insights on this technology, discussing both i...

Dec. 19, 2024

Mastering Content Consistency: Lessons from Hallmark Movies

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of ...

Dec. 6, 2024

Why Aren't More People Listening to Your Podcast?

Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the f...

Nov. 8, 2024

Don't Start a Podcast Without This Essential Ingredient

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number o...

Nov. 1, 2024

The Real Secret to Monetizing Your Podcast: It’s Not What You Think

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in ep...

Oct. 10, 2024

Forget the Critics: Love Your Podcast Voice

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, part...

Sept. 13, 2024

Avoiding Middlemen: Directly Monetizing Your Podcast

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this ...

Aug. 9, 2024

Should I release my entire podcast seasons at once?

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail Seasons makes sense in two situations: 1. You have a team...

Aug. 2, 2024

How to Become the McDonald's of Your Podcast Genre

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforge...

July 26, 2024

Remote Interviews Part 2

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.

July 19, 2024

Tips for Successful Remote Podcast Interviews Part 1

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all t...

July 5, 2024

Inflated Download Numbers - The Hidden Cost of Podcast Fraud

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist,...

June 21, 2024

How Many Downloads Do I Need to Monetize My Podcast?

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?" I'll delve into the sobering truth about audience size and...

June 8, 2024

Looking To Get Rich Quick With Podcasting? Think Again

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my...

May 17, 2024

Why One Size Doesn't Fit All in Podcasting

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences When I do video today, I know longer introduce myself and...

May 3, 2024

Steps for Properly Shutting Down Your Podcast and Moving Forward

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and...

Leveraging Your True Fans for Podcast Revenue Growth

April 19, 2024