Episodes
December 01, 2020
Is Your Podcast Missing Love From Google?
Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...
Strategies Planning
November 15, 2020
Can a Video Be a Podcast?
First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast NOT ALL APPS WILL...
Planning
November 01, 2020
How to Tell How Many People Subscribe To Your Podcast
How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call). The answer is: you can't. There's no actual way to get that number. YouTube Vs...
Strategies
October 15, 2020
Is Your Podcast Future Proof?
I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That...
October 01, 2020
Can You Say Your "Why?"
If you don't know your WHY, you'll never make it through the how.
Planning
September 15, 2020
Before You Pay to Promote Your Podcast - DO THIS
I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...
Strategies Focus Group
August 15, 2020
Charging Your Podcast Guest An Appearance Fee?
Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are...
Strategies
August 02, 2020
How to Do An "Ask Me Anything (AMA)" Episode
Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first...
Strategies
July 15, 2020
Why Isn't Apple Displaying All of My Episodes?
Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guitars! Those are awesome....
Technology
July 01, 2020
Do I Need To Add ID3 Tags To Your Podcast?
ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags. What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps use this...
Technology
June 17, 2020
Can You Have TOO MUCH Voice Inflection?
When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul...
Strategies
June 03, 2020
What is a Libsyn Slug?
A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up using the coupon code...
Technology
May 27, 2020
Why Joe Rogan Got Paid
Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify. Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a...
Insights
May 20, 2020
Everyone Can't Be Your Target Audience
As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody,...
Insights
May 13, 2020
Obsessing Over Apple Podcast Reviews
People are hip to fake reviews. The general public is not that stupid when it comes to reviews. Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good...
Insights
April 29, 2020
Take the Word PODCAST Out of Your Name
If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone...
Strategies
April 22, 2020
Should You Start a Video Podcast?
You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be video. Full show...
Insights
April 15, 2020
Don't Starve Your Audience
Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your...
Strategies
April 08, 2020
F*ck It - Why Not?
Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure. I love that he...
Insights
April 01, 2020
Turn Your Stuff Into a Podcast
You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need...
Strategies
March 25, 2020
Three Reasons Radio DJs Should Have Their Own Podcast
Today I play a portion of a conversation I had with Erik K Johnson who is the , as well as a co-host with me on the . I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own...
Insights Business
March 18, 2020
Podcast Launch Insights That You Need to Know
In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date until your podcast...
Insights
March 11, 2020
Is Anyone Listening?
155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: New Podcast...
Insights