Episodes
Dec. 1, 2023
Features vs Benefits: Master the Skill of Describing Your Podcast for Maximum Impact
We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the...
Nov. 15, 2023
The Most Effective Strategy For Podcast Growth: Guest Appearances Or Content Improvement?
You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience...
Nov. 1, 2023
Finding Your Podcasting Sweet Spot: Embracing the Best of Both Scripted and Free-Form Formats
today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if...
Oct. 15, 2023
Why Your Podcast Isn't Growing: The Problem I Found on Your Website
So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube...
Oct. 1, 2023
Authenticity: The Bridge that Brings Podcasters and Audiences Closer Together
Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a...
Sept. 1, 2023
Why Being Obvious is Key: Avoiding Confusion in Your Podcast's Name
In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot....
Aug. 15, 2023
Your Magical Community: Double-Down on What You Do Right (Lessons From Ecamm)
In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the...
Aug. 1, 2023
Your Voice Isn't Weird - It's Unique -
Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy...
July 15, 2023
10 Tips To Unlock Podcast Growth: The Equation for More Downloads
Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're...
July 1, 2023
It's not how many are listening it's who is listening to your podcast
In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. ...
June 15, 2023
8 Reasons Every Coach Should Have a Podcast
Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to...
June 1, 2023
Is Your Podcast Not Growing? Is it Sick?
Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good...
May 15, 2023
What Podcasters Can Learn from the Band Queen
We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano,...
May 2, 2023
Cut Your Editing Time in Half Using AI Transcription Tools
Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in...
April 16, 2023
How to Avoid Sounding Stupid in a Podcast? Practice, Practice, Practice
In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about...
April 1, 2023
What the Heck Are Podcast Show Notes?
As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show...
March 15, 2023
Dave Jackson: The Honest Podcast Consultant
Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain...
March 1, 2023
Can I Play This Song in my Podcast?
This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need...
Feb. 15, 2023
What You Need to Know Before Starting a YouTube Channel for Your Podcast
Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote...
Feb. 1, 2023
Are the Robots Going to Take Over Podcasting?
In this podcast, Dave Jackson shares his thoughts on Chat GDP and AI, discussing how while the technology can do impressive things, it is still not ready to replace humans entirely. He talks about the difficulty of the AI to capture an individual’s personality and how VCRs, CDs, and other technolog…
Jan. 15, 2023
Making Smart Purchasing Decisions for Your Podcast
In this podcast, Dave Jackson talks about how he was able to save himself over one thousand dollars by setting logical criteria while making purchasing decisions regarding podcasting equipment. He also shares his experiences with YouTube product reviews and how some of these reviews can be misleadi…
Jan. 2, 2023
Impostor Syndrome - Celebrity Edition
The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list...
Jan. 1, 2023
Growing Your Podcast With Advertising On Other Podcasts
We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all...
Dec. 1, 2022
Why Podcast Advertising Rates Don't Work For You: PART 1
Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the...