All Episodes

Insights Strategies

I'm Nervous About Trying Something New

Dec. 18, 2019

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...

Strategies

Tips on Live Streaming

Dec. 11, 2019

I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on.  If you are just starting out and you think you will field...

Planning Strategies

Creating Crowdfunding Rewards

Dec. 4, 2019

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience.  What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...

Business

Making 60,000 From Patreon

Nov. 27, 2019

From the website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons.  To have...

Insights

Getting Your Content Should Be Simple

Nov. 20, 2019

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to...

Strategies

Getting Your Podcast Guests to Share Your Show

Nov. 13, 2019

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...

Strategies

Ask the Question and Shut Up

Nov. 6, 2019

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...

Strategies

The Key to a Good Podcast Interview

Oct. 30, 2019

It's not the size of the guest that brings value, its the size of the value that makes the guest.  When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some...

Technology

Podcast Booking Resources

Oct. 23, 2019

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost...

Marketing

How to Be the Best Podcast Guest

Oct. 16, 2019

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is...

Technology

How to Record Interviews For Your Podcast?

Oct. 9, 2019

Avoid The Phone if Possible Unless it is your only option, you want to avoid using an actual phone line as it will sound like, well, the phone (it cuts some of the clarity out and the bass). If you have people who will only use a phone you can get a...

Strategies

How to Get Booked on Podcasts as a Guest

Oct. 9, 2019

Here is what people do to me: Hello (no name), I love your show (which one I have several).  Here are a few paragraphs about me and why I'm so great.  Here is How to Get Booked on Podcasts: Do your homework and listen to the show...

Insights

I NEED A BREAK!

Oct. 2, 2019

, I mentioned how you shouldn't take a break. With this in mind, I realize that "life happens" and you can't put things like your family or your job, or your health on the back burner so something has to go (and that something is your podcast)....

Insights

Should I Take a Holiday Break with My Podcast?

Sept. 25, 2019

There are holidays throughout the year especially towards the end of the year. Some questions you might ask is: Is your audience taking a break from driving to work? Are they not grocery shopping/walking the dog? Are they traveling over the holidays...

Marketing Technology

Get Your Podcast on Amazon For Free

Sept. 18, 2019

Smart speakers are getting more and more popular, but for the most part podcast listening is not the MAIN thing that people are using their devices (like the Amazon Dot, or Echo) for (and we can include the Google Home).  There are companies that...

Insights

The Courage to Press Record

Sept. 11, 2019

You have everything you need (name, equipment, etc) and still can't press record. Today I've got some steps to help you overcome your fears with just a little practice.

Insights

I Want To Start Multiple Podcasts

Sept. 4, 2019

Podcasts are a lot like children. They take up a lot of time. They're kind of expensive and you learn a lot of insights by having one. There are times when I run across people who want to launch six podcasts starting next month. In my head (because...

Insights

The Worst Way To Start Your Episode II

Aug. 28, 2019

When people find your show and like it they will download a lot of your old episodes. I did this recently and found a podcast that I should have loved.  I pressed start on the latest episode and was greeted with a pre-recorded advertisement....