Creating 10 Magic Words

Feb. 11, 2020

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in...

Strategies Planning

Your Podcast Description - Who and What

Feb. 4, 2020

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences.  If its...


Why Would People Listen to You?

Jan. 29, 2020

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants.  So Why...

Strategies Insights

How Long Does it Take to Grow Your Podcast Audience?

Jan. 21, 2020

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to ,  and say, "Let's do one of...


A Free Strategy to Get a Clear Picture of Your Audience

Jan. 14, 2020

I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...

Strategies Insights

Why You NEED to Know Your Audience

Jan. 7, 2020

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Insights Strategies

I'm Nervous About Trying Something New

Dec. 18, 2019

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...


Tips on Live Streaming

Dec. 11, 2019

I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on.  If you are just starting out and you think you will field...

Strategies Planning

Creating Crowdfunding Rewards

Dec. 4, 2019

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience.  What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...


Making 60,000 From Patreon

Nov. 27, 2019

From the website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons.  To have...


Getting Your Content Should Be Simple

Nov. 20, 2019

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to...


Getting Your Podcast Guests to Share Your Show

Nov. 13, 2019

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...


Ask the Question and Shut Up

Nov. 6, 2019

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...


The Key to a Good Podcast Interview

Oct. 30, 2019

It's not the size of the guest that brings value, its the size of the value that makes the guest.  When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some...


Podcast Booking Resources

Oct. 23, 2019

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost...


How to Be the Best Podcast Guest

Oct. 16, 2019

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is...


How to Record Interviews For Your Podcast?

Oct. 9, 2019

Avoid The Phone if Possible Unless it is your only option, you want to avoid using an actual phone line as it will sound like, well, the phone (it cuts some of the clarity out and the bass). If you have people who will only use a phone you can get a...


How to Get Booked on Podcasts as a Guest

Oct. 9, 2019

Here is what people do to me: Hello (no name), I love your show (which one I have several).  Here are a few paragraphs about me and why I'm so great.  Here is How to Get Booked on Podcasts: Do your homework and listen to the show...