Episodes

Should I Put My Podcast On YouTube?

June 1, 2021

I get this question on an almost daily basis. The answer is: it depends. After all YouTube is quite popular. 2 billion people log into YouTube Each Month 1 Billion hours watched daily In 2019 it was reported that 500 hours of video were uploaded to...

What is a Niche? How Do I Niche Down?

May 15, 2021

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE.  Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about)...

What You Need to Know About Batch Recording Your Podcast

May 1, 2021

Back in episode 90 I talked about some of the really bad advice for new podcasters that I see in Facebook groups and today I want to talk about batch recording and when it's OK to do it, and what are the negative side effects.  WHAT IS...

Behind the Scenes of Podcast Tech Support

April 15, 2021

As someone who works in tech support for a podcast media hosting company, I get to see a wide view of the podcasting space. With this in mind, I want to help you get your podcast questions answered quickly.  Tip 1: Write down your login name and...

Another Reason to List Your Show in Amazon Music/Audible

April 1, 2021

Way back in I said the easy way to get your show into an Amazon smart speaker (Alexa) I said you could use Tunein.com (which was true and still is) but it's much easier (and works well) if you add your podcast to Amazon Music.  Another Reason to...

Don't Throw Your Audience Away

March 15, 2021

Saying a big launch is the key to a successful podcast is like saying having a big wedding is the key to a happy marriage. In both cases, the real work is just starting.  Schedule a Strategy Session If you need help with your podcast, and want to...

Insights

Is Clubhouse Going to Kill Podcasting?

March 1, 2021

I see people mesmerized by the new Clubhouse App. It's interesting and has 10 million people on it. Here are some other interesting tidbits: It's on iOs only. So 70% of THE WORLD can't use it. They are using FOMO (fear of missing out) like a jedi...

Marketing Insights

Should I Move to a Different Media Host?

Feb. 15, 2021

When we start to panic, we make bad decisions. Consequently, when your show isn't growing as fast as you want, you might upgrade your equipment (when you didn't need to), or move to a different media host (thinking it will help you get more...

Insights

Bad Audio in Your Podcast - Who is to Blame?

Feb. 1, 2021

Your podcast is your brand, and while your guests might not be as nerdy as you are with as nice as gear as you have, that doesn't mean we give them a pass when it comes to audio quality.  In movies, plays, television, people audition to get a...

Strategies

Podcast Promotion 101

Jan. 15, 2021

When people ask you where your podcast is there is only one episode. Today I explain why, and how you are missing out on promoting your podcast.

Strategies

Launching a Podcast in 2021

Jan. 1, 2021

13 Steps to Launch a Successful Podcast

Business Marketing

Should I Join a Podcast Network?

Dec. 15, 2020

Be careful who you hitch your show to and ask these questions so you know what you're getting into.

Strategies Planning

Is Your Podcast Missing Love From Google?

Dec. 1, 2020

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...

Planning

Can a Video Be a Podcast?

Nov. 15, 2020

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast  NOT ALL APPS WILL...

Strategies

How to Tell How Many People Subscribe To Your Podcast

Nov. 1, 2020

How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call).  The answer is: you can't. There's no actual way to get that number. YouTube Vs...

Is Your Podcast Future Proof?

Oct. 15, 2020

I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That...

Planning

Can You Say Your "Why?"

Oct. 1, 2020

If you don't know your WHY, you'll never make it through the how.

Strategies Focus Group

Before You Pay to Promote Your Podcast - DO THIS

Sept. 14, 2020

I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...