Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...
Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called:
There are WordPress plugins like Simple Podcast Press and Fuse Box but I'm also talking about the players you get from our media host. Especially one that provides multiple episodes (which is what we are primarily focused on today).
Those players are in what is known as an "iframe." The bottom line as while that player looks like it's on my website, it's actually from my media host (Libsyn). I'm not an "anti-sow player" but I am "anti - the only player on a website is the show player." Why? As those players only appear on your site, you get almost zero Google Juice (if not zero) from that type of player.
While it is tempting to have one "Set it and forget it" type of player, what I recommend in addition to that type of player is to treat every episode like a blog post. The blog post attracts Google. Google sends people to your website, and because they stay longer (hopefully because they are listening) which leads Google to think your content is really good and sends more traffic to you. But doesn't this then require more work? Yes. Yes, it does. Do you want to be found in Google? You have to do the work.
My goal is to make sure you understand the consequences of your choices so you can make good choices.