Stop Researching and Start Recording!

The goal is to have the perfect podcast launch.

You're buffering every single detail.

You're doing tons of research.

Well, I've got something you probably need to know.

Welcome to youo Podcast Consultant.

Small lessons with big Value.

With more than a decade of experience and millions of downloads, this hall of fame podcaster is a featured speaker, author, and mentor to thousands.

Now he wants to work with you.

He's your podcast consultant.

Dave Jackson.

Have you ever heard the phrase, there's no perfect time to have a baby?

Well, there's also no perfect time to launch a podcast.

And what I mean by this is I run into people from time to time, and they're researching SEO, and then they have to read 15 books on storytelling, and then they have to research on content creation, and then they have to do this, and then there just comes a time when you have to take the knowledge you have, because you probably have enough knowledge to press, record, and start.

That's a lot of what I do.

People want to keep learning and learning and learning.

Now, why is that?

Because, well, they're afraid that it's not going to be any good.

And that's why we say, before you launch, find some people who will tell you the truth and have them listen to your show.

But if we go back to.

There's never a perfect time.

When I was a teenager, in my early 20s, I used to bowl on a couple leagues.

I wasn't very good at it for as much bowling as I did, but I did bowl.

And I mean, I had my own ball.

I had the bag, I had the shoes.

I even had my own lucky towel.

And yet, when you would go to a league, before you would start, you got to throw a couple practice throws.

Now, why is that?

It's the same pins, it's the same lane.

They're all exactly the same.

Oh, wait, no, they're not.

That's right.

You might have a little more oil on the lane.

Maybe they're dry.

Whatever it is, you have to realize that I'm throwing the ball the exact same way, but the way the lane reacts is different.

It's the same with podcasting.

You're putting out the same content with the same microphone, the same voice.

And sometimes the audience reacts differently than you had expected.

I always say your podcast is a recipe.

It's not a statue.

And so if you're a person that has been studying SEO and storytelling and content creation and voice inflection, and you think you need a voice coach and a business coach and an SEO, I'm just here to say you might be overthinking this a bit, trying to get everything perfect before you leave.

And it's not going to be perfect.

You ask any podcaster and they will cringe when they listen to episode one.

Now, there are best practices that you can do.

And that's where at the school of podcasting, we actually have a service where you can ask me to listen to your episode, or we're getting ready to launch listener Stories where we can have a bunch of people invite them over to come listen to your podcast.

And this reminds me, when I was again a teenager, I'd been a guitar player a big chunk of my life, and I would write my own music and I would sing.

Now I'm a much better guitar player than I am a singer, especially because I would write songs that were, well, way too high for me to sing, but I would sing them anyway.

And when somebody would say, hey, I want to check out your new music, I would come in, I'd throw the cassette into the player and I would hit play and then I would leave.

Why?

Because I knew my singing wasn't great.

I wasn't confident in the material.

And if you're not confident to have sit in a room and listen to other people consume your content, then that's a red flag.

Your content is not ready.

The beautiful thing about the school of podcasting is we will listen to your content and we will let you know what you're doing Right.

And if there is something that needs a little tweaking, well, isn't the best time to tweak things before you go public?

So this is kind of a pre public service that we offer.

But realize if the goal is to make it perfect and you're just researching and researching, researching, there are times when you have to actually record something so people can tweak it and then you can get it even more perfect.

But realize, just like those bowling lanes, your audience is going to react a little different than you thought.

So you're not going to have it perfect until it actually goes to your target audience and you can go through all those steps.

But in the end, if the goal is perfection, I always say if you aim at perfect and you miss, you land on really, really good.

So don't be afraid to start.

That's what I do.

I've been helping podcasters for over 20 years.

Go over to schoolofpodcasting.com start.

You can join today and get access to my step by step courses, an amazing community, and unlimited coaching with me.

I'm Dave Jackson, and I want to be your podcast consultant.