July 15, 2021

The Side Effects of Podcasting

The Side Effects of Podcasting

Today we hear how creating a podcast helps you harvest and organize your thoughts. It helps you be more comfortable in front of people. It can give you more confidence to try new things.  There are more ways to measure success in podcasting...

Today we hear how creating a podcast helps you harvest and organize your thoughts. It helps you be more comfortable in front of people. It can give you more confidence to try new things. 

There are more ways to measure success in podcasting beyond downloads. 

Mentioned in This Episode

A Time For Horses

Paul McCartney Interview

Podcast Strategy Call

Free Coaching Application

Full Notes

Podcast Launch Checklist


David Jackson  

When you microwave popcorn, not too long, please don't burn in, you get that aroma. Well speaking of that, when you do burn it, you do get that aroma. When you lift weights, your muscles get bigger. And today we're going to talk about the side effects of podcasting. Welcome to your podcast consultant, small lessons with big value. Now, he wants to work with you. He's your podcast consultant, Dave Jackson. I've spoken in previous episodes about the reasons why you might want to start a podcast things like Well, you're going to be seen as an expert, whether you want to be or not, you're going to attract like-minded people. So if you want to talk about Batman in the basement, you're going to attract other people that want to talk about Batman, you're going to build a relationship with potential customers, and you're going to enrich that relationship you have with your current customers. And they're more than these, these are just like the top four, you're going to get your message out to a worldwide audience. But in the same way that when you lift weights, you build muscle. One of the things you're doing when you create a podcast is you're practicing, harvesting, and organizing your thoughts. I had to sit down today, actually, I started this podcast in my brain in the shower when I was like, What am I going to talk about? On the next episode, I was like, You know what, let's talk about Abby, with the horse podcast, and the side effects. And then I sat down and wrote up some stuff here that I have bullet points in front of me. And I was like, yeah, let's talk about that. I'll give you one example. From my own. I was at a wedding recently. And the bride and groom had been married, and we moved to a different location for the reception. And it turns out that the minister slash pastor, whatever it was that that join them together, was not going to make it to the reception, something had come up, and this person wasn't going to be there. And so I knew the bride. And she looked at me and said, Jackson, you got that God thing going on, get up and leave us in prayer to bless the food or whatever. Well, I hadn't planned on this. And I just was like, Oh, okay. And so I got to the front of the room, lead the group in prayer. Nobody punched me. Nobody threw anything at me. And I was able to, and I had, I don't know, maybe 15 seconds, to come up with something as I walked to the front of the room. had somebody done that to me, say 15 years ago, I would have wet my pants. So one of the things you're doing is you're practicing, harvesting, and organizing your thoughts. And I have a clip here, I'm going to play. And for the record, this was done on a zoom call. This was a coaching call. It wasn't meant to be used in a podcast, I do have Abby's permission. But in just a little backstory, she was teaching a course at a university. And let's just say things weren't going the way they had hoped. And Abby explains how because of her podcast, listen to what happens with her course.


Abby Nemec  

And when you do that, because my podcasts, nobody could draw a straight line from my show to where I am today. But it's so important in who I am as a human like inside my head. It was really valuable to me just like it said, No, you are educated, you are an expert in your field, you do have this thing to offer the people in your community and being able to focus on that and develop that on my own for a couple of years while the university was making their decision about what they're going to do. And all the whole time, my program on campus was shrinking and shrinking and shrinking. And they were they finally said, Alright, we're either going to kill it, or we're going to put some money behind it. And they said you're ready to put it online, go ahead and do it. And then it took me two years to build it. We went from 14 students on campus to almost 400 students in the online program in two years. And I was the whole time like building courses like 80 miles an hour struggling to stay out of it. And I was I've got all my gear right I'm like, I'm recording content and developing PowerPoints and creating videos and all this stuff that I would not have had the competence to do if it hadn't been for this little window of time that I spent working on this


David Jackson  

Abby went from 14 students to 400 you can find her podcast a time for horses at a time for horses.com. And she attributes, the skills that she is now built through her podcast for helping her do that when you lift weights, your muscles get bigger. And podcasting is very much the same. And I know what you're thinking right now you're like, Yeah, but who's gonna listen to me. And I get that. You are listening to a guy that when he was 16 years old, his first official job as a grocery bagger, I was fired because I was too shy. And I wouldn't talk to any of the customers. But over time, just like lifting weights, I pretended. I pretended I was outgoing. And I would start to talk to people. And now you can't shut me up. And so if you're sitting there thinking, yeah, but nobody would listen to me. I get that. I really do. But I'm here to tell you. Yes, people will, because of your experience, because of your personality. People will listen to you. And you're probably pretty nervous, especially if you're thinking about starting your first podcast. Back in the 60s and 70s, there was a very popular band called The Beatles, I grew up listening to these guys. And they were so popular that girls would come to their concerts and faint, they would just scream through the entire performance. It was called Beatle mania. And one of those Beatles is Paul McCartney. And in this interview, he is talking about how you know Paul, and all the other members of the Beatles went on to have their own other bands. And he was talking about how he enjoys now, number one because people aren't screaming through his whole concert. But he's not as nervous. What Yeah, listen to this,


Paul McCartney  

I still do enjoy it. I think actually playing to people every bit as much as I ever did. In fact there may even enjoy a little bit more because I'm slightly less nervous now than it used to be slightly less. How long were you nervous then? Well, we're the Beatles. I mean, we were nearly always nervous. You know, I used to come home and my dad said, Oh, that was good as I was nervous on television. So I was so nervous. He didn't show. And it didn't show I don't think but we were petrified, you know,


David Jackson  

So that performance on TV was the Ed Sullivan Show. And if you talk to many a rock star, many a rock star saw Paul McCartney, John Lennon, George Harrison, and Ringo Starr is better known as the Beatles on Ed Sullivan, and said, I want that. I want a bunch of girls screaming at me and launched their careers. And nobody knew that on stage. There were four lads from Liverpool, who are just freaking out. They were so nervous. So I get it. You're sitting there thinking who me and I'm going, yes, you and you go, Yeah, but I'm nervous. That's normal. You're doing something new.

Come with me. Let me take your hand and just walk you through this process. And you're going to be one of those people like many of my clients, they go, Wait, that's it. And I go, yep, that's it. You are now talking to a global audience. They got really there's got to be more now. That's it. The tech isn't that bad, girl. All sorts of options for you. Go out to the website, podcast consultant.com. Let's schedule a strategy session if you want. There's even a free coaching application, something that I'm trying out where you and I will get on a call. We'll do some coaching. We'll record it and then you'll hear it later in this podcast. So thanks so much for joining me on my mission to rid the world of boring podcasts. I'm Dave Jackson from the School of podcasting and I want to be your podcast consultant.