So many people keep telling us podcasts are getting short and they NEED TO Be because a human attention span is getting shorter than the 8-second attention span of a goldfish (which also has been debunked)
Podcasts don't need to be short. They need to be GOOD.
The book Beyond Powerful Radio by Valerie Geller has one of my favorite quotes, "There is no such thing as too long, only too boring."
Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
Busting the attention span myth
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