Planning Episodes

Planning Marketing

Do I Need A Website For My Podcast?

July 1, 2021

I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't...

Strategies Planning

Is Your Podcast Missing Love From Google?

Dec. 1, 2020

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...


Can a Video Be a Podcast?

Nov. 15, 2020

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast  NOT ALL APPS WILL...


Can You Say Your "Why?"

Oct. 1, 2020

If you don't know your WHY, you'll never make it through the how.


Creating 10 Magic Words

Feb. 11, 2020

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in...

Strategies Planning

Your Podcast Description - Who and What

Feb. 4, 2020

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences.  If its...

Strategies Planning

Creating Crowdfunding Rewards

Dec. 4, 2019

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience.  What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...

Insights Planning

Is It Too Late to Start a Podcast?

Aug. 7, 2019

Today I share my thoughts and some facts on why it's not too late to start a podcast ( or write a diet book, or become an actor, musician, etc). See  for full notes

Insights Planning

Tips on Choosing a Podcast Co-Host

July 3, 2019

You may think that your best friend is the obvious choice to be a co-host. However, what if you both DO think the same thing. That's going to be quite a lot of "me too." Here are some tips to consider: What role does each person play (and who is...

Insights Technology Strategies Planning

What Pages Do You Need On Your Podcast Website?

May 14, 2019

When it comes to your podcast website ou don't need to overthink your website. The pages you NEED are About Page Contact Page Subscribe Page Your Episodes Is your website a business with a podcast or is it a Podcast with a business? This is...

Technology Planning

Do I Need a Website for My Podcast?

May 7, 2019

Do you need a website for your podcast? If you want your audience to take any kind of action (subscribing, newsletters, products, etc) Apple and Spotify search is not great. See videos and more at

Insights Planning

What Makes a Good Podcast?

Feb. 19, 2019

I see this question in different places. My show is getting X amount of downloads is that good? What Makes a Good Podcast? When I did some research and looked at all the content I consume they all did one of the following: It made me laugh It...

Insights Planning

Naming Your Podcast Can Triple Your Numbers

Feb. 13, 2019

Having the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better. I had a client of mine came to me and said, Dave, I'm going to do a...

Planning Insights

Don't Start Podcasting - YET

Jan. 29, 2019

Some people think I make these up, but this is straight from a Facebook Group Hi everyone I’m not yet on the podcast system but I’m soooo eager to start. I’ve bought a $70 microphone. Everyone recommends and have a MacBook Pro with GarageBand...

Insights Planning

How Do I Pick My Podcast Topic

Jan. 16, 2019

Some other things you might want to ask is: What is the maximum size of the audience (If everybody on the planet that was interested in this topic listened, how many people are we talking about?) Do those people really care about that topic? Are...