Planning Episodes

July 01, 2021

Do I Need A Website For My Podcast?

I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't...

Planning Marketing

December 01, 2020

Is Your Podcast Missing Love From Google?

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...

Strategies Planning

November 15, 2020

Can a Video Be a Podcast?

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast  NOT ALL APPS WILL...

Planning

October 01, 2020

Can You Say Your "Why?"

If you don't know your WHY, you'll never make it through the how.

Planning

February 12, 2020

Creating 10 Magic Words

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in...

Planning

February 05, 2020

Your Podcast Description - Who and What

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences.  If its...

Strategies Planning

December 04, 2019

Creating Crowdfunding Rewards

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience.  What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...

Strategies Planning

August 07, 2019

Is It Too Late to Start a Podcast?

Today I share my thoughts and some facts on why it's not too late to start a podcast ( or write a diet book, or become an actor, musician, etc). See  for full notes

Insights Planning

July 03, 2019

Tips on Choosing a Podcast Co-Host

You may think that your best friend is the obvious choice to be a co-host. However, what if you both DO think the same thing. That's going to be quite a lot of "me too." Here are some tips to consider: What role does each person play (and who is...

Insights Planning

May 14, 2019

What Pages Do You Need On Your Podcast Website?

When it comes to your podcast website ou don't need to overthink your website. The pages you NEED are About Page Contact Page Subscribe Page Your Episodes Is your website a business with a podcast or is it a Podcast with a business? This is...

Insights Technology Strategies Planning

May 07, 2019

Do I Need a Website for My Podcast?

Do you need a website for your podcast? If you want your audience to take any kind of action (subscribing, newsletters, products, etc) Apple and Spotify search is not great. See videos and more at

Technology Planning

February 20, 2019

What Makes a Good Podcast?

I see this question in different places. My show is getting X amount of downloads is that good? What Makes a Good Podcast? When I did some research and looked at all the content I consume they all did one of the following: It made me laugh It...

Insights Planning

February 13, 2019

Naming Your Podcast Can Triple Your Numbers

Having the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better. I had a client of mine came to me and said, Dave, I'm going to do a...

Insights Planning

January 30, 2019

Don't Start Podcasting - YET

Some people think I make these up, but this is straight from a Facebook Group Hi everyone I’m not yet on the podcast system but I’m soooo eager to start. I’ve bought a $70 microphone. Everyone recommends and have a MacBook Pro with GarageBand...

Planning Insights

January 16, 2019

How Do I Pick My Podcast Topic

Some other things you might want to ask is: What is the maximum size of the audience (If everybody on the planet that was interested in this topic listened, how many people are we talking about?) Do those people really care about that topic? Are...

Insights Planning