marketing Episodes

Business Marketing

Should I Join a Podcast Network?

Dec. 15, 2020

Be careful who you hitch your show to and ask these questions so you know what you're getting into.

Marketing

How to Be the Best Podcast Guest

Oct. 16, 2019

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is...

Marketing Technology

Get Your Podcast on Amazon For Free

Sept. 18, 2019

Smart speakers are getting more and more popular, but for the most part podcast listening is not the MAIN thing that people are using their devices (like the Amazon Dot, or Echo) for (and we can include the Google Home).  There are companies that...

Marketing

I Thought You Wanted To Get Your Message Out?

Aug. 14, 2019

I get confused when I meet bloggers who have great content but don't want to take the exact same information and turn it into a podcast.  I may like your blog, but I can't read it on the way to work. However, I could listen to it if it was a...

Marketing Strategies

What Link Should I Use to Promote My Podcast?

June 25, 2019

Promoting Your Podcast on Social Media So you want to share to the world that your podcast episode is out there? You're not sure what link to use. Should I share a link to Apple? Should I share a link to Google? Should I just share a link directly to...

Marketing Technology

Top Podcast Directories

June 12, 2019

I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)? My answer is, well, let's see, it's free and it will...

Marketing Strategies

How To Grow Your Podcast - 10,000 Foot Overview

May 21, 2019

In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make...

Marketing Strategies

9 Strategies to Help You Get on Other Podcasts

Feb. 6, 2019

As a podcast, there are a few strategies to grow your audience. One is to be interviewed on another podcast. Why is this strategy so popular? Because you are in front of an audience that already knows how to listen to podcasts. With this in...

Insights Marketing

What Podcast Media Host Should I Use?

Jan. 9, 2019

When it comes to creating a podcast you need to use a podcast media host. Here is my criteria 1. Don't mess with my file. What I upload is what I want people to download. 2. Give me the ability to have an unlimited back catalog (unlimited storage) 3....