Marketing Episodes

July 01, 2021

Do I Need A Website For My Podcast?

I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't...

Planning Marketing

February 15, 2021

Should I Move to a Different Media Host?

When we start to panic, we make bad decisions. Consequently, when your show isn't growing as fast as you want, you might upgrade your equipment (when you didn't need to), or move to a different media host (thinking it will help you get more...

Marketing Insights

December 15, 2020

Should I Join a Podcast Network?

Be careful who you hitch your show to.

Business Marketing

October 16, 2019

How to Be the Best Podcast Guest

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is...

Marketing

September 18, 2019

Get Your Podcast on Amazon For Free

Smart speakers are getting more and more popular, but for the most part podcast listening is not the MAIN thing that people are using their devices (like the Amazon Dot, or Echo) for (and we can include the Google Home).  There are companies that...

Technology Marketing

August 14, 2019

I Thought You Wanted To Get Your Message Out?

I get confused when I meet bloggers who have great content but don't want to take the exact same information and turn it into a podcast.  I may like your blog, but I can't read it on the way to work. However, I could listen to it if it was a...

Marketing

June 26, 2019

What Link Should I Use to Promote My Podcast?

Promoting Your Podcast on Social Media So you want to share to the world that your podcast episode is out there? You're not sure what link to use. Should I share a link to Apple? Should I share a link to Google? Should I just share a link directly to...

Marketing Strategies

June 12, 2019

Top Podcast Directories

I'm often confused by this question, someone will come up to me and say, Hey, Dave, there are these different places where I should list my podcast. Should I list my show in (insert directory name)? My answer is, well, let's see, it's free and it will...

Technology Marketing

May 21, 2019

How To Grow Your Podcast - 10,000 Foot Overview

In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make...

Strategies Marketing

February 06, 2019

9 Strategies to Help You Get on Other Podcasts

As a podcast, there are a few strategies to grow your audience. One is to be interviewed on another podcast. Why is this strategy so popular? Because you are in front of an audience that already knows how to listen to podcasts. With this in...

Marketing Strategies

January 09, 2019

What Podcast Media Host Should I Use?

When it comes to creating a podcast you need to use a podcast media host. Here is my criteria 1. Don't mess with my file. What I upload is what I want people to download. 2. Give me the ability to have an unlimited back catalog (unlimited storage) 3....

Insights Marketing