Insights Episodes

Insights

Why Joe Rogan Got Paid

May 27, 2020

Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify.  Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a...

Insights

Everyone Can't Be Your Target Audience

May 20, 2020

As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody,...

Insights

Obsessing Over Apple Podcast Reviews

May 13, 2020

People are hip to fake reviews. The general public is not that stupid when it comes to reviews.  Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good...

Insights

Should You Start a Video Podcast?

April 22, 2020

You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be video.  Full show...

Insights

F*ck It - Why Not?

April 7, 2020

Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure.  I love that he...

Business Insights

Three Reasons Radio DJs Should Have Their Own Podcast

March 25, 2020

Today I play a portion of a conversation I had with Erik K Johnson who is the , as well as a co-host with me on the . I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own...

Insights

Podcast Launch Insights That You Need to Know

March 18, 2020

In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same.  Don't pick your "launch" date until your podcast...

Insights

Is Anyone Listening?

March 11, 2020

155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: New Podcast...

Insights

Playing Music in Your Podcast

Feb. 26, 2020

To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and...

Insights Technology

Everybody Gets a Microphone

Feb. 19, 2020

If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip...

Insights

Why Would People Listen to You?

Jan. 29, 2020

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants.  So Why...

Insights Strategies

How Long Does it Take to Grow Your Podcast Audience?

Jan. 21, 2020

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to ,  and say, "Let's do one of...

Insights Strategies

Why You NEED to Know Your Audience

Jan. 7, 2020

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Insights Strategies

I'm Nervous About Trying Something New

Dec. 18, 2019

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...