Strategies Episodes
October 01, 2021
Is the Curse of Knowledge Ruining Your Podcast Interview?
You’ve probably heard the phrase knowledge is power. I always say knowledge is power when you act on it. Today I’m going to explain when knowledge is a curse. When you do an interview, picture yourself sitting at a table with your guest across...
Strategies
December 01, 2020
Is Your Podcast Missing Love From Google?
Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...
Strategies Planning
November 01, 2020
How to Tell How Many People Subscribe To Your Podcast
How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call). The answer is: you can't. There's no actual way to get that number. YouTube Vs...
Strategies
September 15, 2020
Before You Pay to Promote Your Podcast - DO THIS
I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...
Strategies Focus Group
August 15, 2020
Charging Your Podcast Guest An Appearance Fee?
Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are...
Strategies
August 02, 2020
How to Do An "Ask Me Anything (AMA)" Episode
Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first...
Strategies
June 17, 2020
Can You Have TOO MUCH Voice Inflection?
When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul...
Strategies
April 29, 2020
Take the Word PODCAST Out of Your Name
If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone...
Strategies
April 15, 2020
Don't Starve Your Audience
Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your...
Strategies
April 01, 2020
Turn Your Stuff Into a Podcast
You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need...
Strategies
February 05, 2020
Your Podcast Description - Who and What
When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its...
Strategies Planning
January 22, 2020
How Long Does it Take to Grow Your Podcast Audience?
I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to , and say, "Let's do one of...
Strategies Insights
January 15, 2020
A Free Strategy to Get a Clear Picture of Your Audience
I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...
Strategies