Strategies Episodes


Podcast Promotion 101

Jan. 15, 2021

When people ask you where your podcast is there is only one episode. Today I explain why, and how you are missing out on promoting your podcast.


Launching a Podcast in 2021

Jan. 1, 2021

13 Steps to Launch a Successful Podcast

Strategies Planning

Is Your Podcast Missing Love From Google?

Dec. 1, 2020

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...


How to Tell How Many People Subscribe To Your Podcast

Nov. 1, 2020

How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call).  The answer is: you can't. There's no actual way to get that number. YouTube Vs...

Strategies Focus Group

Before You Pay to Promote Your Podcast - DO THIS

Sept. 14, 2020

I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...


Charging Your Podcast Guest An Appearance Fee?

Aug. 14, 2020

Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are...


How to Do An "Ask Me Anything (AMA)" Episode

Aug. 1, 2020

Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first...


Can You Have TOO MUCH Voice Inflection?

June 16, 2020

When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul...


Take the Word PODCAST Out of Your Name

April 29, 2020

If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform.  If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone...


Don't Starve Your Audience

April 14, 2020

Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your...


Turn Your Stuff Into a Podcast

April 1, 2020

You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them.  What do you need? If you want to add some additional information to the content, you will need...

Strategies Planning

Your Podcast Description - Who and What

Feb. 4, 2020

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences.  If its...

Strategies Insights

How Long Does it Take to Grow Your Podcast Audience?

Jan. 21, 2020

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to ,  and say, "Let's do one of...


A Free Strategy to Get a Clear Picture of Your Audience

Jan. 14, 2020

I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...

Strategies Insights

Why You NEED to Know Your Audience

Jan. 7, 2020

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......