Podcasts are a lot like children. They take up a lot of time. They're kind of expensive and you learn a lot of insights by having one. There are times when I run across people who want to launch six podcasts starting next month. In my head (because...
Podcasts are a lot like children. They take up a lot of time. They're kind of expensive and you learn a lot of insights by having one.
There are times when I run across people who want to launch six podcasts starting next month. In my head (because I'm polite) I say, "No you don't."
You want to treat starting a podcast like having a kid. You don't just have six kids. You don't have just three kids.
If you have triplets, what do you do? You need some help and you need help quick. You move to where the grandparents are, because Holy cow, are these things time consuming, messy.
There's also much more that you didn't even consider.
Let's start with one.
Let's start with one.
This way you can see exactly how long it's going to take for you to create an episode.
It Takes an Hour to Create a fifteen Minute Podcast
You have to research what you're going to talk about it.
You have to record it.
You have to edit it.
You have to upload it to your media host.
You have to write a paragraph (or much more) so Google can find it.
After you've done all that, you find your fifteen-minute podcast took you and hour.
Creating Multiple Podcasts Doesn't Speed Things Up
While having multiple podcasts will make you better ate recording, editing, faster (as doing anything over and over - you get better at it) you need to remember here to think QUALITY over quantity. You want, no you NEED to have VALUE in your episodes. This means you will be in a constant state of discovery and analysis. You will be "on" all the time looking for content. This can be exhausting.
If You Build It Nobody Sees It
With this podcast, I did multiple episodes and had it listed in Apple, Google, etc. I got almost zero downloads. With this in mind, you need more than "Get listed in Apple" as a marketing strategy. This means going where your audience is and really getting to know them, listening to them, and then tell them about your podcast.
Creating a podcast isn't the hard part.
Getting people to listen to your podcast is the hard part.
Start With One
By starting with ONE podcast you get to see first hand what it takes. Then you can make an informed decision. You may have enough time to create one GOOD podcast, and if you had launched multiple shows they would not have been as good (as good content does not grow on trees).
I know you're excited. I know you have dreams.
Start with one.
Want to Talk About it?
I'd love to have a coaching session to help you start your podcast and grow your influence. Schedule your session today.