July 1, 2022

Is It Time to Re-Record My Intro?

Is It Time to Re-Record My Intro?

When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud).  Now 10 episodes later you...


When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). 

Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro. 

Now, I realize this is not a deal-breaker, but my point is, that it's easy to fix. If you're going to use the same script, you just need to re-record your intro, and if you're using a music bed, adjust the volume to an appropriate level (vote with your ears).

My Ideal Podcast Intro

For me, the ideal intro has the following format:

  1. Introduce the SHOW

  2. Introduce the host

  3. Introduce the episode

Then GET TO THE CONTENT as quickly as possible. 

Your Podcast Gets One Chance to Make a First impression

Your podcast intro is the first thing they hear. They are not sure if they want to listen. The podcast listener is not sure if you are about to waste their time. A great podcast intro will put the listener at ease. They will feel like they know where they are going and confident they are headed in the right direction.

Podcast Brand Representation

Bad AudioIn the early days of podcasting, Blog Talk Radio was a service (still is) that makes it easy to talk into the phone and get a recording of it. Every show recorded on Blog Talk Radio had an audio logo of a woman saying, "Blog Talk Radio."

Podcast Standards Have Changed

While Blog Talk Radio (BTR to the cool kids) worked for the time, a podcast episode that started that was was followed by audio that sounded like the phone (because it was created using the phone). As tools such as Skype, Zoom, and later Squadcast emerged and audio quality changed.

Eventually, people (not just me) would hear that audio logo for BTR and just hit stop. There were more choices of people talking about the same thing.

Your Podcast Listener May Not Make it To Your Content

Even if you are using a podcast intro script and it is well read, if your audio sounds like you're in a cave, in the same way that people pushed stop after hearing the Blog Talk Radio jingle when they hear your podcast introduction and it sounds like you're in a cave, they may assume ALL of your podcast episodes sounds like this and leave. When this happens it is hard to get them back, and you don't get to enjoy the benefits of podcasting.

Start Your Podcast In the Right Direction

So listen to your latest episode and pay attention to your podcast introduction (especially the sound quality) and then pay attention to when you start the show. Is there a noticeable difference between your intro and your "regular" content in your episode? Maybe it's time to re-record your podcast introduction.

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Transcript

When you start podcasting, you're going to find out and there's no way around this, that episode 10 is better than episode one, you just get better. And that's a good thing. Except we often forget one little thing. And today, when I point this out, you're gonna go Oh, yeah. And the good news is, it's super easy to fix.

Welcome to your podcast consultant, small lessons with big value. Now, he wants to work with you. He's your podcast consultant, Dave Jackson.

When you first start off, you don't know anything about microphone technique. You may be a little worried about, hey, is this podcasting thing? Really for me? So you buy a really cheap microphone, or maybe you're even hopefully not using the microphone on your camera, which always sounds horrible. And off, you go to the races. And the good news is, that you found something you're passionate about. You organize your thoughts, you put out an episode, and everything is going great. And one of the things you did was you created an intro. You just heard mine with a guide. Now, he wants to be your that guy, right? So I have that intro well, many times, instead of having someone else's voice, we use our voice and really, tomato tomahto. I think it's kind of cool to have somebody else's voice. But the beautiful thing of podcasting is, that it's your show, it can be whatever you want.

However, that intro was used with, you guessed it, that really cheap microphone, it was created by the person who didn't know anything about mic technique yet. And that person probably didn't know anything about EQ or post production. And well, in a second, we're gonna hear how that sounds.

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So like I said, the good news is you started your podcast, and hopefully not but if you're using the microphone on your camera, or you don't know how to use a microphone, so it's a good four feet away from your mouth and things like that. And maybe you're not really skilled when it comes to mixing in music. So your intro kind of sounds like this. Hey, welcome to the blah, blah, blah show where we help you blah, blah, blah. So that you can, yada yada, yada. And that's your intro. And then all of a sudden, when you come in, now, with your new skills, you sound like this, Hey, welcome to the blah, blah, blah show where we help you yada yada, yada. And of course that music was way too loud.

So this is not the end of the world. You don't have to go back and replace all the episodes unless you have the time to do that. But what you do is you go back and you have your intro, you can script this out if you want, and you just redo it and from this point forward, your intro audio quality should match your episode quality when you actually start to talk to the audience. And it sounds something like this. Welcome to the blah, blah, blah show where we help you yada yada, yada, then then you go into the show. Notice that the volume isn't too loud now. And when I go into the rest of the show, and the music fades out, I sound like this. There's no like, Hey, why does this sound different than that?

And again, some might say I'm nitpicking. I'm just here to say I hear this all the time. And I'm like, Wait, what happened? Did they go from recording in their bathroom to recording the in their closet? Something has happened that the audio has changed and this is just a super easy organ to put up air quotes mistake to avoid it something That doesn't distract your audience to go, Hey, what just happened? Everything sounds the same. Now you might be asking yourself, Well, Dave, I don't even have music for my intro. That's perfectly fine. You don't have to have an intro with music. There are many people that just start off and they say, Hey, I'm Steve. Welcome to the Yeti. Yeti, Yeti. Yep, yep, yep, show. And today, we're going to talk about blank and they go right into it. I'm just saying if you've gone through, and you've made an intro with music, and explaining what your show is, and what you're going to talk about, etc, etc. Go back and listen to it and then listen to how you sound. And if it's really different, like, wow, I sound a whole lot bass ear, or whatever it is, try to make that transition from your pre recorded intro to you to where it doesn't sound any different. Now, for me, I think an intro should do the following things. One, introduce the show. So people know what the show is about. If you have any kind of street cred, and you want to throw that in. Definitely Introduce yourself. And then lastly, introduce what's in the episode today.

And I cannot state this enough, then get to the content, like get to whatever you just said, today we're going to talk about fixing your intro, then get to talking about fixing your intro. So many people love to have a little chit chat and wait to hear what my cat did. And oh, I've got this great French toast recipe. I know we're going to talk about microphones in a second. But let's first talk no nobody's tuning in to hear about your french toast recipe. And here's the other thing I want to point out when you said all you need to say move on to either the next segment or end the episode. This episode was about having you look at your pre recorded intro that you did a while ago to see hey, does that sound just as good as I sound now with my new skills I've said all I need to say and consequently, I'm ending the episode now. So if you would like some help starting a podcast, if you need to grow your podcast, come out and visit me at podcast consultants.com I look forward to working with you