Podcast Not Growing?
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July 18, 2026

B E L I E V E

This newsletter contains affiliate links. Not all of them, but some of them. I earn a small commission, and it doesn’t cost you anything. I call that a win-win.

BEFORE WE START: PLEASE VOTE

If you could please VOTE for my talk at Podcast Movement. I had originally promoting three talks, but realized in some cases I was competing against myself, so I took the best performing talk and ask you to vote (often you can vote every day). I really appreciate it.


Last week I talked about one way to grow your audience is to not quit.

But how do you not quit when it seems nothing is moving?

The answer? (Ted Lasso style) is BELIEVE.

Dating Out of Your League

When I was a teenager I worked with a girl who was very pretty and we got along like two peas in a pod. For many years she was my best friend. There was one problem.

She had a boyfriend.

Did I try to break them up? No. That wouldn’t be cool.

I just kept being the best friend, and making sure we had fun together.

I knew that I was a better fit. I never criticized her boyfriend (he actually was a nice guy) but I knew (and everyone else noticed and asked, “Are you guys dating?) that I was a better fit.

Eventually after many long, long, YEARS - I got my shot. It was that amazing “Young Love” and it was amazing until it wasn’t (and she broke my heart).

How did I get through those years of waiting? BELIEF and FUN. I believed we would end up together, and I was having fun along the way.

Belief doesn’t mean be arrogant or cocky.

It’s understanding that you don’t know everything, and that you can learn the rest. It will take hard work, determination, and some luck. So find out who your audience is, make sure you are their favorite podcast about your topic and deliver what they want. Have fun while you do it, and believe.


We all hate those bad pitches, but now you can use them to get some exposure for your show. Just read the bad pitch (leave out the names, cause I don’t want to be sued) and explain why it’s bad, and who your preferred guest would be.
Leave your story here.


Podcast not growing as fast as you want? I’ve repackaged the “Podcast Hot Seat" (including a price change) and made it more ala cart. We all miss our own mistakes because we are too close to the content. Pull your car into the podcast garage, and let me take a peak at it. See www.fixmypodcast.com

I’ve had two people sign up and they loved the service. Are you next?

My Latest Content

School of Podcasting (follow)
How To Deal With Online Trolls

Ask the Podcast Coach (follow)
Picking the Right Streaming Platform: Streamyard, Ecamm, EVMux, and OBS Compared

Your Podcast Consultant (​follow​)
Make Great Titles - But NEVER Do This

How to Pitch a Podcast (follow)
There is Only One Issue - I Do a Solo Show - Ralph Estep Jr.

Feeding My Faith ( Follow)
You Reap What You Sow: Personal Responsibility


It’s fun to surprise people

Lizzy Hale from the band Halestorm delivers an amazing performance. It’s fun when someone surprises you and you’re like, “Oh wow…” and before you recover from the first surprise they hit you with another one. I refer to this as “Singing Blood.”

Notice How Far Out They Start Promoting

A new movie about Sylvester Stallone and the making of the movie Rocky is coming out in NOVEMBER called “I am Rocky.” The actor playing Sly has his voice down pat. It’s an amazing story.

I’m On A Quest for a Retainer Tool

I’m looking to bump up my audio editing. One thing I was looking to do was have people pay me up front and then as I do the work, I take if off their retainer until I eventually send then another invoice. I found Honeybook. I’ve got a couple more I need to dig into. I love Wave for sending invoices, etc, but they don’t do the “monty on account” thing I’m looking for. Do you know of one?

New Features Coming to Kit

It’s interesting seeing the new e-commerce features MCP support and more.

WATCH VIDEO

What’s Coming In The Future

I’m doing an episode on trolls, and feedback. Got a fun troll story? Let me hear it? Did you receive useful feedback? Let me hear it.


Need Help With Your Podcast?

Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005

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Just need a strategy call? Schedule one today.

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