Choosing Your Podcast Day: Does It Even Matter?
What Day Should I Publish My Podcast?
We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it’s not like we’re all sitting around waiting for the next serial to drop, right?
Shoot For the Empty Day of the Week Strategy
So, here’s the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: you’ve got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day?
How Many Shows Do You Listen to on THE DAY it Releases?
But let’s be real here—does it even really matter? Most of us listen to shows whenever we feel like it, not at the crack of dawn on release day. It’s not like we’re tuning in live like it’s a radio show or something.
Consistency in Schedule and VALUE
So, consistency is key, folks. Pick a day that works for you and stick with it. If it’s Thursday, then it’s Thursday. If you want to release on Wednesday but your life screams Thursday, record a few episodes in advance. The world won’t end if you miss a ‘prime’ day. So, in the end, just do what works for you, and let your audience find you.
Takeaways:
- So, when should you launch your podcast? Honestly, it doesn't really matter all that much.
- Consistency is key, folks. Pick a day and stick to it like glue, alright?
- Wednesdays are golden! Everyone's back in the groove and looking for fresh content.
- Check out your competition, find the gaps, and seize the day—like a podcast ninja!
- Recording episodes ahead of time is a smart move. Get that backlog going, my friend.
- In the end, do what fits your life best. Your podcast should suit you, not the other way around.
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00:00 - Untitled
00:00 - Launching Your Podcast: Choosing the Right Day
00:36 - Choosing the Right Day to Release Your Podcast
02:13 - Establishing a Consistent Publishing Schedule
03:41 - Choosing the Best Day for Publishing
04:30 - Getting Started with Podcasting
I'm getting ready to launch a podcast, and I'm not sure what day I should publish my weekly show.
Speaker ADoes it matter?
Speaker AWell, let's talk about it.
Speaker BWelcome to your podcast consultant.
Speaker BSmall lessons with big value.
Speaker BWith more than a decade of experience and millions of downloads, this hall of fame podcaster is a featured speaker, author, and mentor to thousands.
Speaker BNow he wants to work with you.
Speaker BHe's your podcast consultant, Dave Jackson.
Speaker AThere are a couple of ways to look at this answer, and that is, of course, when do I publish my weekly show?
Speaker AOne strategy is to go look at all of your competition, get yourself a spreadsheet, and in that first column put the name of the show, and then the next columns are Monday, Tuesday, Wednesday, Thursday, Friday, and note what day your competition releases.
Speaker AAnd then pick the day that is the least amount of podcasts.
Speaker ASo let's say you've got four people and one is on Monday, one is on Tuesday, one is on Thursday, one is on Friday.
Speaker AWell, nobody's on Wednesday, so it might make more sense for you to release on a Wednesday.
Speaker AMy answer?
Speaker AI'll tell you that, and then I'll tell you what the Internet said.
Speaker AMy answer is it doesn't really matter because almost all of the podcasts, this is a survey of one here that I listen to, are days old.
Speaker AI rarely listen to a show on the day that it was released.
Speaker AI think I have two shows that I do this with, and I listen to multiple, multiple, multiple shows.
Speaker ASo it's not like it's radio, where, oh my gosh, it's almost 9 o', clock, it's time for the Dave Show.
Speaker ANo, that's just not happening.
Speaker AAnd in that essence, I don't think it really matters.
Speaker AWhat does matter in the long run is you are consistent in publishing.
Speaker AI've said that before.
Speaker AAnd consistent in delivering value.
Speaker AAnd so what you want to look at again is your life.
Speaker ACan I publish every Wednesday?
Speaker ACan I publish every Thursday?
Speaker AWhatever day is going to work best for you, the person, not you, the show.
Speaker APick that day.
Speaker AThat's really the key.
Speaker ANow, when I went to the Internet, it said something that I already knew, and that is that Monday is pretty busy.
Speaker AA lot of people, you're getting back to work.
Speaker AAnd because it's kind of seen as the beginning of the week, a lot of people publish on Monday.
Speaker AThey say really the better time is during the middle of the week, Tuesday, Wednesday, and Thursday, with Wednesday morning being one that seems to really be the default choice.
Speaker AAnd the reason for that is people are back in their work.
Speaker ARoutine.
Speaker AThey're not kind of rusty like they are on Monday, they're not kind of distracted like they are on Friday, maybe the middle of the week.
Speaker ABut in the end, it's the day that you can do consistently.
Speaker ASo keep that in mind.
Speaker AAnd sometimes if you're like, well, I really want to be on Wednesday, but if I was doing it based on my life, then it would be Thursday.
Speaker AWell, then one way to do that.
Speaker AIf you really want to be on Wednesday or whatever day you pick, record four or five episodes ahead of time and as always, get feedback on those if you're getting ready to launch.
Speaker AAnd that way you could do it on Wednesday and then you continue to record episodes so that you have a bunch on deck in the can, as some say.
Speaker AIn the end, I don't think it makes a ton of difference.
Speaker ABut I like the idea of publishing on a day when other shows are not, because in theory that audience is going to be looking for something, assuming they don't have more than one podcast to listen to.
Speaker ASo in the end, do what works best for you and what works best for the audience.
Speaker ASee if you can come up with a compromise.
Speaker AAnd that's the day you pick if you need more help with your podcast.
Speaker AI've been helping podcasters for over 20 years and I would love to see what we can do together.
Speaker AYou know where to find me.
Speaker AGo out to schoolofpodcasting.com there you'll have access to courses, an amazing community and one on one coaching with me.
Speaker AGo to schoolofpodcasting.com start and use the coupon code listnr when you sign up for either a monthly, quarterly or yearly subscription.
Speaker AAnd that comes of course with a 30 day money back guarantee.
Speaker AI'm Dave Jackson.
Speaker AI want to be your podcast consultant.
