What is a Niche? How Do I Niche Down?

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE.

Three Tools To Niche Down

• Demographics (age, sex, location)
• Business (what is the topic the show is about)
• Level of Expertise (Beginners, Intermediates, Experts)

EXAMPLE:

I want to do a show about:
Being more confident
Being a more confident parent
Being more confident first-time parents
Being a more confident first-time interracial parent.

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