May 15, 2021

What is a Niche? How Do I Niche Down?

What is a Niche? How Do I Niche Down?

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE.  Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about)...

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE. 

Three Tools To Niche Down

  • Demographics (age, sex, location)
  • Business (what is the topic the show is about)
  • Level of Expertise (Beginners, Intermediates, Experts)

EXAMPLE:

I want to do a show about:
Being more confident
Being a more confident parent
Being more confident first-time parents
Being a more confident first-time interracial parent.

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