Don't Let Your Podcast Die With Your Editor

David Jackson  0:00  
One of the things I bring to the table that other consultants don't is I work in podcasting, tech support. And I see things that are horrible, and I can help you avoid them.

Mike Russell  0:12  
Welcome to your podcast consultant, small lessons with big value. With more than a decade of experience and millions of downloads, this hall of fame podcaster is a featured speaker, author, and mentor to 1000s. Now, he wants to work with you. He's your podcast consultant, Dave Jackson.

David Jackson  0:38  
Well, I'm not helping people podcast I am well, helping people podcast as the head of podcast education that libsyn.com, the oldest podcast media hosting company, if you use the coupon code SOP free, you can get a free month. And I see a lot there. That's one of the reasons why I love working there gives me a very wide view. And so what I want to talk about today is making sure you maintain ownership of your show I've talked about in the past about how if you're using some sort of producer or editor, make sure your credit card is the one that's paying for the hosting, otherwise, it's not your show, make sure that you can get in and do whatever you want. And then you let them into your account. But this is another example of this is if you're doing a podcast for a company. Now when I say company, I mean, HR department, IT department, big company. And you've decided, hey, we're going to use a podcast to reach our potential customers, connect with our current customers and get feedback. This is great. So we decide to use Joey, an accountant. And he's, he's going to do it because he's got great radio pipes or for whatever reason, maybe he's really funny. But you've decided that Joey is going to be the voice of the podcast. And so you start the podcast, it's going okay, it's building some traction, and then you find out that Joe has been embezzling. And so you fire him immediately. Well, the problem is, you told Joey, hey, go set up a podcast. And so he did, he went to Lipson he went to Canva went to all these different places and set everything up under his email. So it's, you know, Joey at your company.com. But you're trying to get the control of those, and they keep sending the password to Joey at your company.com. And the IT department already deleted it because, you know, he's been embezzling. And so you kind of lose control of your show. And when you approach some of these places, they're gonna want you to validate that you are the owner of this podcast. And the reason for that is there are times when people start a podcast together, you know, good old Ernie, and Bert. And then I don't know, Bert throws a fit and kicks out Ernie and Ernie is in there trying to delete the episodes, it's ugly. So that's one. So you're gonna start a podcast for a big company, go to the IT department and say, Look, we need an email address set up like podcast at our company.com. Now we're going to give the password to Joey. So he can log in and use it. But it's still the company's email so that if you fire someone, the IT people can go in and reset the password. And then Joey has his real Joey address that you would want to lock him out of make it separate. The other thing when I talk about, you want to make sure you have control over your show. And this happen, I get straight up happened. There are producers and editors that handle other people's shows. And one of them had about 20 different people that he was editing shows very popular guy. And unfortunately, because he was a really nice guy COVID took him out. He died from COVID in 2020. And met he unfortunately, had control of everyone shows. So then people like hey, URL, or whatever his name was, unfortunately passed away. I can't get access to my show. And, again, because people are kind of crazy. Sometimes when you get into CO hosting situations, we had to validate people. And it took a while to really make sure that, you know, Hey, you are the owner of the show. So always make sure that if you're using a producer or an editor and the reason they do that, is that way if you don't pay the editing bill, they can lock you out of your podcast to which I kind of go Can we get a better deal going maybe send them money up front. The bottom line is somebody has to trust someone Either you're gonna give them money up front and you trust that they'll do the work. Or they'll do the work up front, and trust that you pay them. And I always say, if you don't trust your editor, or editors, if you don't trust your client, it maybe it's time to get a new one. That's not a great situation. But that's what happens. And it's ugly, it's messy. And in the end, it takes you away from what you should be doing, which is making great content. Now, if you need help avoiding the other common pitfalls in podcasting, I help podcasters is what I do. And I give away free consulting. Well, it's not really giving away because you're paying for it. You pay one monthly fee. It's under 100 bucks. And you get unlimited one on one consulting plus. That's right. There's more. But wait, there's more. You get courses step by step courses that will walk you through the whole process, and an absolutely brilliant podcasting community. We meet on a regular basis to swap stories, insights and strategies. It's all there at the School of podcasting.com. Use the coupon code consultants and that will save you on either a monthly or yearly subscription. And of course that comes with a 30 day money back guarantee. I'm Dave Jackson. I want to be your podcast Consultant.

Transcribed by https://otter.ai