Insights Episodes

January 29, 2020

Why Would People Listen to You?

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants.  So Why...


January 22, 2020

How Long Does it Take to Grow Your Podcast Audience?

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to ,  and say, "Let's do one of...

Strategies Insights

January 08, 2020

Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Strategies Insights

December 18, 2019

I'm Nervous About Trying Something New

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...

Insights Strategies

November 20, 2019

Getting Your Content Should Be Simple

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at (use the coupon code sopfree for a free month) to...


October 02, 2019


, I mentioned how you shouldn't take a break. With this in mind, I realize that "life happens" and you can't put things like your family or your job, or your health on the back burner so something has to go (and that something is your podcast)....


September 25, 2019

Should I Take a Holiday Break with My Podcast?

There are holidays throughout the year especially towards the end of the year. Some questions you might ask is: Is your audience taking a break from driving to work? Are they not grocery shopping/walking the dog? Are they traveling over the holidays...


September 11, 2019

The Courage to Press Record

You have everything you need (name, equipment, etc) and still can't press record. Today I've got some steps to help you overcome your fears with just a little practice.


September 04, 2019

I Want To Start Multiple Podcasts

Podcasts are a lot like children. They take up a lot of time. They're kind of expensive and you learn a lot of insights by having one. There are times when I run across people who want to launch six podcasts starting next month. In my head (because...


August 28, 2019

The Worst Way To Start Your Episode II

When people find your show and like it they will download a lot of your old episodes. I did this recently and found a podcast that I should have loved.  I pressed start on the latest episode and was greeted with a pre-recorded advertisement....


August 21, 2019

The Worst Way To Start Your Episodes

I found a show name Storyworthy by Matthew Dicks. I love it.  Do you know what I did? I downloaded all of his episodes (64 at the moment) and consumed them all.  However, some of these are from a long time ago. In case he started off with a...


August 07, 2019

Is It Too Late to Start a Podcast?

Today I share my thoughts and some facts on why it's not too late to start a podcast ( or write a diet book, or become an actor, musician, etc). See  for full notes

Insights Planning

July 31, 2019

Your Podcast is A Recipe Not a Statue

There are times when we can overthink things. You always want to do your best and get input from your target audience. You want to know what they want.  There may be decisions that just you just can't come to a conclusion. You could do more...


July 17, 2019

How to Measure Podcast Growth via Downloads

As a support person for a podcasting company ( I have people contact me who are looking at their daily, weekly, and monthly stats and in some cases, they panic. If the numbers go up, they don't believe they are real listeners If the numbers...

Strategies Insights

July 10, 2019

The Most Successful Podcasts Do This With Their Ho-Hosts

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall. But there are some things you might want to think consider. Number one,...

Strategies Insights Business