Insights Episodes


Why Would People Listen to You?

Jan. 29, 2020

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants.  So Why...

Strategies Insights

How Long Does it Take to Grow Your Podcast Audience?

Jan. 21, 2020

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to ,  and say, "Let's do one of...

Strategies Insights

Why You NEED to Know Your Audience

Jan. 7, 2020

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Insights Strategies

I'm Nervous About Trying Something New

Dec. 18, 2019

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...


Getting Your Content Should Be Simple

Nov. 20, 2019

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at (use the coupon code sopfree for a free month) to...



Oct. 2, 2019

, I mentioned how you shouldn't take a break. With this in mind, I realize that "life happens" and you can't put things like your family or your job, or your health on the back burner so something has to go (and that something is your podcast)....


Should I Take a Holiday Break with My Podcast?

Sept. 25, 2019

There are holidays throughout the year especially towards the end of the year. Some questions you might ask is: Is your audience taking a break from driving to work? Are they not grocery shopping/walking the dog? Are they traveling over the holidays...


The Courage to Press Record

Sept. 11, 2019

You have everything you need (name, equipment, etc) and still can't press record. Today I've got some steps to help you overcome your fears with just a little practice.


I Want To Start Multiple Podcasts

Sept. 4, 2019

Podcasts are a lot like children. They take up a lot of time. They're kind of expensive and you learn a lot of insights by having one. There are times when I run across people who want to launch six podcasts starting next month. In my head (because...


The Worst Way To Start Your Episode II

Aug. 28, 2019

When people find your show and like it they will download a lot of your old episodes. I did this recently and found a podcast that I should have loved.  I pressed start on the latest episode and was greeted with a pre-recorded advertisement....


The Worst Way To Start Your Episodes

Aug. 21, 2019

I found a show name Storyworthy by Matthew Dicks. I love it.  Do you know what I did? I downloaded all of his episodes (64 at the moment) and consumed them all.  However, some of these are from a long time ago. In case he started off with a...

Insights Planning

Is It Too Late to Start a Podcast?

Aug. 7, 2019

Today I share my thoughts and some facts on why it's not too late to start a podcast ( or write a diet book, or become an actor, musician, etc). See  for full notes


Your Podcast is A Recipe Not a Statue

July 31, 2019

There are times when we can overthink things. You always want to do your best and get input from your target audience. You want to know what they want.  There may be decisions that just you just can't come to a conclusion. You could do more...

Strategies Insights

How to Measure Podcast Growth via Downloads

July 17, 2019

As a support person for a podcasting company ( I have people contact me who are looking at their daily, weekly, and monthly stats and in some cases, they panic. If the numbers go up, they don't believe they are real listeners If the numbers...

Strategies Insights Business

The Most Successful Podcasts Do This With Their Ho-Hosts

July 10, 2019

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall. But there are some things you might want to think consider. Number one,...