Episodes

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feeling for listeners, making them more likely to return. By avoiding drastic changes once your show sta...

Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be...

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpo...

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with lis...

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. ...

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10% Mentioned In This Episode Buy Me a Coffee The School of Podcasting Schedule a Coaching Call Episode on Best Tools For Premium Con...

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail Seasons makes sense in two situations: 1. You have a team of 19 flying around the world to do interviews and they are tried. 2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch). If you're not in the above t...

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries. But what does McDonald’s have to do with your podcast? Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podc...

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference. He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat. Plus, Dave highlights the importance of always having a backup record...

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist, that’s fraud. If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud. This Hur...

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?"  I'll delve into the sobering truth about audience size and...

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my...

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and...

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and...

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a...

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing...

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR...

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of , I share...

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you...

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a...

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind...

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into...

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting...