Episodes

Jan. 1, 2023

Growing Your Podcast With Advertising On Other Podcasts

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all...

Dec. 1, 2022

Why Podcast Advertising Rates Don't Work For You: PART 1

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the...

Nov. 15, 2022

Does My Podcast Need Its Own App?

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience...

Nov. 1, 2022

Troubleshooting Your Podcast Growth While Keeping Your Sanity

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently...

Oct. 15, 2022

How to Know What Your Podcast Audience Wants

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for...

Oct. 1, 2022

They Want Me to Pull Down Their Interview?!

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want...

Sept. 15, 2022

How to Avoid Sounding Stupid On Your Podcast

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure...

Sept. 1, 2022

Additional Stats You Can Get From Directories

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with...

Aug. 15, 2022

I've Been Gone so Long How Do I Bring My Podcast Back?

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now...

Aug. 1, 2022

What Happened When I Ignored My Own Advice

I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive...

July 15, 2022

What to Include in your first podcast episode

In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, by Joe Pulizzi states, “Your customers don’t care about you,...

July 1, 2022

Is It Time to Re-Record My Intro?

When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). Now 10 episodes later you...

June 15, 2022

Embracing Constructive Feedback

I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I may be coming across a bit more like a...

June 1, 2022

Getting the Most Out of Conferences

There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a conference. Wear Comfortable Shoes In some cases, these are...

May 15, 2022

Facebook is Pulling the Plug on their Podcast Efforts

I have seen this over and over in my 17 years of podcasting. A big company comes in and explains how they are embracing podcasting, and then a short time later they quietly disappear and hope all the people with microphones don't notice. We do. ...

May 1, 2022

How to Pick Your Podcast Publishing Schedule

There is a simple exercise you can to pick the right publishing schedule. I did this and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of...

April 15, 2022

What is a 301 Redirect and When Do I Use One?

You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old...

April 1, 2022

Launching Your Podcast Without The Heart Attack

People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and...

March 15, 2022

Avoid Having Your Podcast Hijacked

When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free...

Are You Annoying Your Audience With Your Bad Podcast Experience?

March 1, 2022