Episodes

April 29, 2020

Take the Word PODCAST Out of Your Name

If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone...

April 15, 2020

Don't Starve Your Audience

Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your...

April 1, 2020

Turn Your Stuff Into a Podcast

You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need...

Feb. 5, 2020

Your Podcast Description - Who and What

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its...

Jan. 22, 2020

How Long Does it Take to Grow Your Podcast Audience?

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to , and say, "Let's do one of...

Jan. 15, 2020

A Free Strategy to Get a Clear Picture of Your Audience

I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...

Jan. 8, 2020

Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Dec. 18, 2019

I'm Nervous About Trying Something New

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...

Dec. 11, 2019

Tips on Live Streaming

I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field...

Dec. 4, 2019

Creating Crowdfunding Rewards

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...

Nov. 13, 2019

Getting Your Podcast Guests to Share Your Show

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...

Nov. 6, 2019

Ask the Question and Shut Up

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...

Oct. 30, 2019

The Key to a Good Podcast Interview

It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some...

Oct. 9, 2019

How to Get Booked on Podcasts as a Guest

Here is what people do to me: Hello (no name), I love your show (which one I have several). Here are a few paragraphs about me and why I'm so great. Here is How to Get Booked on Podcasts: Do your homework and listen to the show...

July 17, 2019

How to Measure Podcast Growth via Downloads

As a support person for a podcasting company (Libsyn.com) I have people contact me who are looking at their daily, weekly, and monthly stats and in some cases, they panic. If the numbers go up, they don't believe they are real listeners If the numbers...

July 10, 2019

The Most Successful Podcasts Do This With Their Ho-Hosts

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall. But there are some things you might want to think consider. Number one,...

June 26, 2019

What Link Should I Use to Promote My Podcast?

Promoting Your Podcast on Social Media So you want to share to the world that your podcast episode is out there? You're not sure what link to use. Should I share a link to Apple? Should I share a link to Google? Should I just share a link directly to...

June 19, 2019

Is it better to do a webinar or a podcast?

As a content creator (and when you boil it down, that is what podcasters are) what do you want? You want more exposure for your content. So why limit yourself to one type of format? Pros and Cons of each format Tools to create a good video Why you...

May 28, 2019

How Do I Change My Podcast Name and Rebrand My Show?

I talked about how to choose a name. Today we talk about what happens if you choose a name and it just falls flat, or even worse, confuses people. We talked about the before in episode When Your Podcast Name is Bad The bad news is that name that you...

How To Grow Your Podcast - 10,000 Foot Overview

May 21, 2019