Strategies Episodes

January 08, 2020

Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......

Strategies Insights

December 18, 2019

I'm Nervous About Trying Something New

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...

Insights Strategies

December 11, 2019

Tips on Live Streaming

I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on.  If you are just starting out and you think you will field...

Strategies

December 04, 2019

Creating Crowdfunding Rewards

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience.  What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...

Strategies Planning

November 13, 2019

Getting Your Podcast Guests to Share Your Show

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...

Strategies

November 06, 2019

Ask the Question and Shut Up

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...

Strategies

October 30, 2019

The Key to a Good Podcast Interview

It's not the size of the guest that brings value, its the size of the value that makes the guest.  When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some...

Strategies

October 09, 2019

How to Get Booked on Podcasts as a Guest

Here is what people do to me: Hello (no name), I love your show (which one I have several).  Here are a few paragraphs about me and why I'm so great.  Here is How to Get Booked on Podcasts: Do your homework and listen to the show...

Strategies

July 17, 2019

How to Measure Podcast Growth via Downloads

As a support person for a podcasting company (Libsyn.com) I have people contact me who are looking at their daily, weekly, and monthly stats and in some cases, they panic. If the numbers go up, they don't believe they are real listeners If the numbers...

Strategies Insights

July 10, 2019

The Most Successful Podcasts Do This With Their Ho-Hosts

You've decided that you want to do a podcast with a co-host. That's great. Some people feel having a co-host makes podcasting easier because it's not just you talking into a wall. But there are some things you might want to think consider. Number one,...

Strategies Insights Business

June 26, 2019

What Link Should I Use to Promote My Podcast?

Promoting Your Podcast on Social Media So you want to share to the world that your podcast episode is out there? You're not sure what link to use. Should I share a link to Apple? Should I share a link to Google? Should I just share a link directly to...

Marketing Strategies

June 19, 2019

Is it better to do a webinar or a podcast?

As a content creator (and when you boil it down, that is what podcasters are) what do you want? You want more exposure for your content. So why limit yourself to one type of format? Pros and Cons of each format Tools to create a good video Why you...

Insights Strategies

May 28, 2019

How Do I Change My Podcast Name and Rebrand My Show?

I talked about how to choose a name. Today we talk about what happens if you choose a name and it just falls flat, or even worse, confuses people. We talked about the before in episode When Your Podcast Name is Bad The bad news is that name that you...

Strategies Technology

May 21, 2019

How To Grow Your Podcast - 10,000 Foot Overview

In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make...

Strategies Marketing

May 14, 2019

What Pages Do You Need On Your Podcast Website?

When it comes to your podcast website ou don't need to overthink your website. The pages you NEED are About Page Contact Page Subscribe Page Your Episodes Is your website a business with a podcast or is it a Podcast with a business? This is...

Insights Technology Strategies Planning