Strategies Marketing

How To Grow Your Podcast - 10,000 Foot Overview

May 21, 2019

In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make...

Insights Technology Strategies Planning

What Pages Do You Need On Your Podcast Website?

May 14, 2019

When it comes to your podcast website ou don't need to overthink your website. The pages you NEED are About Page Contact Page Subscribe Page Your Episodes Is your website a business with a podcast or is it a Podcast with a business? This is...

Technology Planning

Do I Need a Website for My Podcast?

May 7, 2019

Do you need a website for your podcast? If you want your audience to take any kind of action (subscribing, newsletters, products, etc) Apple and Spotify search is not great. See videos and more at

Insights Business

Money First Leads to Finishing Last

Feb. 27, 2019

I work for Libsyn.com ( the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree). I received this email today I am starting a podcast with a few friends and we are currently looking at different hosting sites...

Insights Planning

What Makes a Good Podcast?

Feb. 19, 2019

I see this question in different places. My show is getting X amount of downloads is that good? What Makes a Good Podcast? When I did some research and looked at all the content I consume they all did one of the following: It made me laugh It...

Insights Planning

Naming Your Podcast Can Triple Your Numbers

Feb. 13, 2019

Having the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better. I had a client of mine came to me and said, Dave, I'm going to do a...

Marketing Strategies

9 Strategies to Help You Get on Other Podcasts

Feb. 6, 2019

As a podcast, there are a few strategies to grow your audience. One is to be interviewed on another podcast. Why is this strategy so popular? Because you are in front of an audience that already knows how to listen to podcasts. With this in...

Planning Insights

Don't Start Podcasting - YET

Jan. 29, 2019

Some people think I make these up, but this is straight from a Facebook Group Hi everyone I’m not yet on the podcast system but I’m soooo eager to start. I’ve bought a $70 microphone. Everyone recommends and have a MacBook Pro with GarageBand...


Understanding Podcast Syndication

Jan. 23, 2019

One thing that I see confuse more new podcasters is RSS and syndication. Let's say you are a radio station and your frequency is 100.7. You could have Panasonic, RCA, Sony,  JVC all tuned to your station. When you play a song it comes out of...

Insights Planning

How Do I Pick My Podcast Topic

Jan. 16, 2019

Some other things you might want to ask is: What is the maximum size of the audience (If everybody on the planet that was interested in this topic listened, how many people are we talking about?) Do those people really care about that topic? Are...

Insights Marketing

What Podcast Media Host Should I Use?

Jan. 9, 2019

When it comes to creating a podcast you need to use a podcast media host. Here is my criteria 1. Don't mess with my file. What I upload is what I want people to download. 2. Give me the ability to have an unlimited back catalog (unlimited storage) 3....


I Hate the Sound Of My Voice!

Jan. 2, 2019

I have had had many people tell me I hate the sound of my own voice! This is natural as it has to do with science. It's called Bone Conduction. Bone conduction is the conduction of sound to the inner ear through the bones of the skull. In other words,...


Starter Podcast Microphones

Dec. 26, 2018

When it comes to starting a microphone you don't need to spend hundreds of dollars on a single microphone. Some of the best "starter microphones" for podcasting are All of the above microphones with via USB or you can plugin them into a mixer. When...

Planning Insights

The ONE Question EVERY Podcaster Needs To Answer

Dec. 19, 2018

The one question you need to answer when starting a podcast is WHAT are you going to give up. EVERYONE who starts a podcast says one thing. This is taking more time than I originally thought. This is because it is new. You can tie your shows quickly...

Insights Planning

How Long Should My Podcast Be?

Dec. 12, 2018

People ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie Geller in her book Beyond Powerful...

Insights Planning

Podcasting For People Who Are Afraid of Technology

Dec. 5, 2018

You might be thinking, "Technology and I are not friends." I hear this all of the time from clients, "But Dave you don't understand my VCR blinked 12:00 for years." I know. I've heard this many times. To this, I ask: Have you ever uploaded an image to...

Insights Business

Why Should I Start a Podcast

Nov. 28, 2018

Have you ever wondered if you should start a podcast? I've asked my audience and clients this question, "Because of my podcast _______" and today you will hear how: Their networks have grown Reaching a global audience They are getting free stuff They...