Episodes
164
Jan. 26, 2024
Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard
In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into...
163
Jan. 20, 2024
When You SHOULD NOT Start a Podcast
Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting...
162
Jan. 12, 2024
Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast
Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the...
161
Jan. 5, 2024
Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy
Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads....
Dec. 29, 2023
The Reality of Premium Memberships, Advertisers, and YouTube for Podcasters
On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary...
159
Dec. 22, 2023
Measuring Podcast Success: Key Metrics for Tracking Your Show's Performance
Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics...
158
Dec. 15, 2023
Making Informed Decisions: Putting Your Podcast on the Radio
In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of...
157
Dec. 8, 2023
From Word Salad to Reader's Delight: Transforming Transcripts to Engaging Blog Posts
Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into...
Dec. 1, 2023
Features vs Benefits: Master the Skill of Describing Your Podcast for Maximum Impact
We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the...
155
Nov. 15, 2023
The Most Effective Strategy For Podcast Growth: Guest Appearances Or Content Improvement?
You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience...
154
Nov. 1, 2023
Finding Your Podcasting Sweet Spot: Embracing the Best of Both Scripted and Free-Form Formats
today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if...
153
Oct. 15, 2023
Why Your Podcast Isn't Growing: The Problem I Found on Your Website
So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube...
152
Oct. 1, 2023
Authenticity: The Bridge that Brings Podcasters and Audiences Closer Together
Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a...
Guest: Glenn
151
Sept. 1, 2023
Why Being Obvious is Key: Avoiding Confusion in Your Podcast's Name
In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot....
Guest: Glenn
150
Aug. 15, 2023
Your Magical Community: Double-Down on What You Do Right (Lessons From Ecamm)
In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the...
149
Aug. 1, 2023
Your Voice Isn't Weird - It's Unique -
Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy...
148
July 15, 2023
10 Podcast Growth Tips: The Equation for More Downloads
Today we're looking into the world of podcast growth tips and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're...
147
July 1, 2023
It's not how many are listening it's who is listening to your podcast
In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. ...
146
June 15, 2023
8 Reasons Every Coach Should Have a Podcast
Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to...
145
June 1, 2023
Is Your Podcast Not Growing? Is it Sick?
Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good...
144
May 15, 2023
What Podcasters Can Learn from the Band Queen
We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano,...
143
May 2, 2023
Cut Your Editing Time in Half Using AI Transcription Tools
Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in...
141
April 16, 2023
How to Avoid Sounding Stupid in a Podcast? Practice, Practice, Practice
In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about...
140
April 1, 2023
What the Heck Are Podcast Show Notes?
As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show...