Episodes
May 1, 2022
How to Pick Your Podcast Publishing Schedule
There is a simple exercise you can to pick the right publishing schedule. I did this and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of...
April 15, 2022
What is a 301 Redirect and When Do I Use One?
You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old...
April 1, 2022
Launching Your Podcast Without The Heart Attack
People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and...
March 15, 2022
Avoid Having Your Podcast Hijacked
When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free...
March 1, 2022
Are You Annoying Your Audience With Your Bad Podcast Experience?
Currently, I live alone. However, when I start HBO Max or Hulu a screen pops up that asks me who is listening with only one choice - Me. I know that it's only one click. However, can't they tell that there isn't an option here? It's me or...
Feb. 15, 2022
Behind the Scenes of Dynamic Content
Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you...
Feb. 1, 2022
Your Podcast is NOT a Grocery Store
Today we talk about front-loading your podcast with the best content to get people engaged and to KEEP them engaged. GROCERY STORES Grocery stores make their customers walk to the back of the store (typically ) to get to the bread, milk, eggs, and...
Jan. 15, 2022
The Five Questions You Need to Answer When Starting Your Podcast
As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love the excitement. Here are some questions you need to...
Jan. 1, 2022
Why You Need an OBJECTIVE Opinion About Your Podcast
I know it's hard to ask someone to review that first episode that you just spent 10 hours working on, but it makes no sense to promote something until you know it engages your listeners. THE BEST EXAMPLE In watching the documentary Get Back on...
Dec. 15, 2021
Should I Charge My Guest to Appear on My Podcast?
With some bigger shows able to charge a gust to appear on their shows, today I'm going to share why I think this is a bad idea. 1. You need to disclose that the guest is paying you to appear turning your podcast into an infomercial. 2. At first this...
Dec. 1, 2021
When Is Your Podcast Good Enough to Publish?
With a Thanksgiving Turkey, they now have that little red peg that pops up to let you know the turkey is ready. How does that work in podcasting? You've worked for HOURS on this first episode. IS it ready? Don't Publish The First Thing You...
Nov. 15, 2021
Creating a Focus Group For Your Online Course For Free
The most profitable way to make money with your podcast is by selling your own products and services. Today I share a strategy on how you can do a focus group for your online course without spending any money. MENTIONED IN THIS EPISODE
Nov. 1, 2021
How To Sell Your Services Without Feeling Salesy
Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this: "Hey, like if you need, I mean you don't have to, but, like, if...
Oct. 15, 2021
When Do I Mark My Podcast As Explicit?
I get this question on a fairly regular basis. And that is, Hey, we said this, should I mark my podcast as explicit? One time I was thoroughly confused because they were mentioning the F word. And I'm not going to say any of these words today, I'm...
Oct. 1, 2021
Is the Curse of Knowledge Ruining Your Podcast Interview?
You’ve probably heard the phrase knowledge is power. I always say knowledge is power when you act on it. Today I’m going to explain when knowledge is a curse. When you do an interview, picture yourself sitting at a table with your guest across...
Sept. 19, 2021
5 Tools to Make It Easy to Connect With Your Audience
The more honest feedback (from people you aren't related to grew up with) you get from your audience the better your show will be. It's a little scary to ask people for feedback, but in the end without feedback, you are at risk of wasting your...
Sept. 1, 2021
How Can I See How Many Subscribers I Have to My Podcast?
I get this question all the time and the quick answer is when it comes to subscribers - you can't. However, there are other ways to measure success. First, let's talk about the current state of affairs. You can see engaged listeners (people that...
Aug. 15, 2021
How Do I Get Rid of Impostor Syndrome? Part 2
Today we continue our discussion of Imposter Syndrome and feeling "We're not worthy!" Here are some strategies: You are not defined by your mistakes. The “I must not fail mentality” can be crippling. There is one person who really needs your...
Aug. 1, 2021
How Do I Get Rid of Impostor Syndrome? Part 1
70% of people have impostor syndrome. This is where you feel you are a fraud. You have opportunities that land in your lap and you feel underqualified. You feel it's just a matter of time until you are found out. This results in crippling fear...
July 15, 2021
The Side Effects of Podcasting
Today we hear how creating a podcast helps you harvest and organize your thoughts. It helps you be more comfortable in front of people. It can give you more confidence to try new things. There are more ways to measure success in podcasting...
July 1, 2021
Do I Need A Website For My Podcast?
I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't...
June 15, 2021
What Do I Do With a Bad Podcast Interview?
You've ended up with an interview that is a real stinker? How do you save your interview? Acknowledge it's your fault Turn it into a narrative style podcast Remove it, or don't publish it. What and How Can I Edit My Podcast? Never forget it is...
June 1, 2021
Should I Put My Podcast On YouTube?
I get this question on an almost daily basis. The answer is: it depends. After all YouTube is quite popular. 2 billion people log into YouTube Each Month 1 Billion hours watched daily In 2019 it was reported that 500 hours of video were uploaded to...
May 15, 2021
What is a Niche? How Do I Niche Down?
A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE. Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about)...