Episodes
April 1, 2021
Another Reason to List Your Show in Amazon Music/Audible
Way back in I said the easy way to get your show into an Amazon smart speaker (Alexa) I said you could use Tunein.com (which was true and still is) but it's much easier (and works well) if you add your podcast to Amazon Music. Another Reason to...
March 15, 2021
Don't Throw Your Audience Away
Saying a big launch is the key to a successful podcast is like saying having a big wedding is the key to a happy marriage. In both cases, the real work is just starting. Schedule a Strategy Session If you need help with your podcast and want to...
March 1, 2021
Is Clubhouse Going to Kill Podcasting?
I see people mesmerized by the new Clubhouse App. It's interesting and has 10 million people on it. Here are some other interesting tidbits: It's on iOs only. So 70% of THE WORLD can't use it. They are using FOMO (fear of missing out) like a jedi...
Feb. 15, 2021
Should I Move to a Different Media Host?
When we start to panic, we make bad decisions. Consequently, when your show isn't growing as fast as you want, you might upgrade your equipment (when you didn't need to), or move to a different media host (thinking it will help you get more...
Feb. 1, 2021
Bad Audio in Your Podcast - Who is to Blame?
Your podcast is your brand, and while your guests might not be as nerdy as you are with as nice as gear as you have, that doesn't mean we give them a pass when it comes to audio quality. In movies, plays, television, people audition to get a...
Dec. 1, 2020
Is Your Podcast Missing Love From Google?
Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress...
Nov. 15, 2020
Can a Video Be a Podcast?
First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast NOT ALL APPS WILL...
Nov. 1, 2020
How to Tell How Many People Subscribe To Your Podcast
How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call). The answer is: you can't. There's no actual way to get that number. YouTube Vs...
Oct. 15, 2020
Is Your Podcast Future Proof?
I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That...
Oct. 1, 2020
Can You Say Your "Why?"
If you don't know your WHY, you'll never make it through the how.
Sept. 15, 2020
Before You Pay to Promote Your Podcast - DO THIS
I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING...
Aug. 15, 2020
Charging Your Podcast Guest An Appearance Fee?
Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are...
Aug. 2, 2020
How to Do An "Ask Me Anything (AMA)" Episode
Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first...
July 15, 2020
Why Isn't Apple Displaying All of My Episodes?
Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guitars! Those are awesome....
July 1, 2020
Do I Need To Add ID3 Tags To Your Podcast?
ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags. What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps use this...
June 17, 2020
Can You Have TOO MUCH Voice Inflection?
When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul...
June 3, 2020
What is a Libsyn Slug?
A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up using the coupon code...
May 27, 2020
Why Joe Rogan Got Paid
Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify. Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a...
May 20, 2020
Everyone Can't Be Your Target Audience
As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody,...
May 13, 2020
Obsessing Over Apple Podcast Reviews
People are hip to fake reviews. The general public is not that stupid when it comes to reviews. Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good...
