Episodes
March 11, 2020
Is Anyone Listening?
155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: New Podcast...
March 4, 2020
Artwork Not Appearing in Apple Podcasts App
There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something)....
Feb. 26, 2020
Playing Music in Your Podcast
To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and...
Feb. 19, 2020
Everybody Gets a Microphone
If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip...
Feb. 12, 2020
Creating 10 Magic Words
In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in...
Feb. 5, 2020
Your Podcast Description - Who and What
When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its...
Jan. 29, 2020
Why Would People Listen to You?
Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why...
Jan. 22, 2020
How Long Does it Take to Grow Your Podcast Audience?
I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to , and say, "Let's do one of...
Jan. 15, 2020
A Free Strategy to Get a Clear Picture of Your Audience
I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...
Jan. 8, 2020
Why You NEED to Know Your Audience
I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......
Dec. 18, 2019
I'm Nervous About Trying Something New
You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...
Dec. 11, 2019
Tips on Live Streaming
I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field...
Dec. 4, 2019
Creating Crowdfunding Rewards
If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...
Nov. 27, 2019
Making 60,000 From Patreon
From the website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons. To have...
Nov. 20, 2019
Getting Your Content Should Be Simple
I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to...
Nov. 13, 2019
Getting Your Podcast Guests to Share Your Show
You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...
Nov. 6, 2019
Ask the Question and Shut Up
In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...
Oct. 30, 2019
The Key to a Good Podcast Interview
It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some...
Oct. 23, 2019
Podcast Booking Resources
You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost...
Oct. 16, 2019
How to Be the Best Podcast Guest
When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is...
Oct. 9, 2019
How to Record Interviews For Your Podcast?
Avoid The Phone if Possible Unless it is your only option, you want to avoid using an actual phone line as it will sound like, well, the phone (it cuts some of the clarity out and the bass). If you have people who will only use a phone you can get a...
Oct. 9, 2019
How to Get Booked on Podcasts as a Guest
Here is what people do to me: Hello (no name), I love your show (which one I have several). Here are a few paragraphs about me and why I'm so great. Here is How to Get Booked on Podcasts: Do your homework and listen to the show...
Oct. 2, 2019
I NEED A BREAK!
, I mentioned how you shouldn't take a break. With this in mind, I realize that "life happens" and you can't put things like your family or your job, or your health on the back burner so something has to go (and that something is your podcast)....
Sept. 25, 2019
Should I Take a Holiday Break with My Podcast?
There are holidays throughout the year especially towards the end of the year. Some questions you might ask is: Is your audience taking a break from driving to work? Are they not grocery shopping/walking the dog? Are they traveling over the holidays...