Episodes
April 29, 2020
Take the Word PODCAST Out of Your Name
If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone...
April 22, 2020
Should You Start a Video Podcast?
You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be video. Full show...
April 15, 2020
Don't Starve Your Audience
Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your...
April 8, 2020
F*ck It - Why Not?
Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure. I love that he...
April 1, 2020
Turn Your Stuff Into a Podcast
You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need...
March 25, 2020
Three Reasons Radio DJs Should Have Their Own Podcast
Today I play a portion of a conversation I had with Erik K Johnson who is the , as well as a co-host with me on the . I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own...
March 18, 2020
Podcast Launch Insights That You Need to Know
In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date until your podcast...
March 11, 2020
Is Anyone Listening?
155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: New Podcast...
March 4, 2020
Artwork Not Appearing in Apple Podcasts App
There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something)....
Feb. 26, 2020
Playing Music in Your Podcast
To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and...
Feb. 19, 2020
Everybody Gets a Microphone
If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip...
Feb. 12, 2020
Creating 10 Magic Words
In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in...
Feb. 5, 2020
Your Podcast Description - Who and What
When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its...
Jan. 29, 2020
Why Would People Listen to You?
Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why...
Jan. 22, 2020
How Long Does it Take to Grow Your Podcast Audience?
I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to , and say, "Let's do one of...
Jan. 15, 2020
A Free Strategy to Get a Clear Picture of Your Audience
I'm reading the book and in the book author Eric Nuzum has a cool strategy of going to and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give...
Jan. 8, 2020
Why You NEED to Know Your Audience
I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven......
Dec. 18, 2019
I'm Nervous About Trying Something New
You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. ...
Dec. 11, 2019
Tips on Live Streaming
I do a show every Saturday at 10:30 AM ET at It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field...
Dec. 4, 2019
Creating Crowdfunding Rewards
If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also...
Nov. 27, 2019
Making 60,000 From Patreon
From the website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons. To have...
Nov. 20, 2019
Getting Your Content Should Be Simple
I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to...
Nov. 13, 2019
Getting Your Podcast Guests to Share Your Show
You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has...
Nov. 6, 2019
Ask the Question and Shut Up
In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active...